Explore the business models and internal strategies top organizations use to create monetary value from data, including datasets, insights, algorithms, optimization, products & offerings, investments, personalization, and relationships. Chapters.…
These include Customer Relationship Management, websites incorporating user-generated content, social media management, personalization technologies, and advanced analytics. Learn how these technologies come together to enable exponential strategies.…
Personalization. : customizing offerings or other experiences with individuals' or firms' data. Relationships. : creating and deepening relationships, either between yourself and others, or between third parties.…
Strategy: creating value by selling data as datasets or via products and insights gleaned from processing data, such as algorithms, data-driven investment strategies, business optimization, and/or product personalization.…
Personalization. : customizing a user's experience with their own data, third-party data and/or recommendations. Relationships. : creating or improving human relationships through data. Example. Updating collision avoidance and navigation algorithms.…
Personalization is one way brands provide return on engagement. For example platforms like Netflix and Spotify improve their recommendations as they learn more about you.…
Tomorrow, through personalization, online commerce will accelerate the very process of discovery. ". -Jeffrey P. Bezos. : 1997 Letter to Shareholders. The metrics gap. How can you know the network effects are building to “bend the curve”?…
