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Glossary & Concepts

Get fluent in key terms and mindsets of AI, digital transformation, data and digital business models with the Digital Fluency Guide.

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Weak Signals

Early, subtle indications of progress sought by futurists, investors, and ethicists to identify or validate trends. Seen on their own, weak signals may not appear relevant, but can show patterns and directionality when analyzed through a particular lens. Fundamental research breakthroughs (like initial OpenAI GPT models) and early adoption of apps or technologies (like Facebook's rollout in universities in the early 2000s) are examples of weak signals. 

"The venture capital board regularly invited guest speakers and researchers to help them make sense of weak signals in the marketplace so they could invest wisely in the right kinds of startups."

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Wicked Problem

In a wicked problem, the problem is not fully known, nor is a solution.

"Climate change is a 'wicked problem'—it involves numerous causes, stakeholders who don't always agree, and effects that are spread across the globe. Worse, solving one aspect might reveal or create other problems."

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Wide AI

Another term for broadly-applicable general AI, or sometimes artificial general intelligence (AGI). Contrasts to narrow AI, which is purpose-specific.

"OpenAI's ChatGPT tool can be thought of as a wide AI because it can handle almost any human language prompt."

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Wireframe (UX)

A map of a webpage(s) or screen(s) showing the visual structure of its functions, abstracted to the most essential information. Primarily used for planning user interface layout, content placement, and navigation through the site, service or app.

"We wanted to see how all the pages on our site will be connected to each other before we placed the content, so we asked our developer to create a wireframe."

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