Glossary Entry:

Organizational DNA

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Organizational DNA

The element of brand narrative that connects past with future and serves as a source for authenticity.

" Brand DNA is who you are, who you've always been, and what you inspire in others. For example, Nike's DNA might be described as the combination of entrepreneurship, innovation and athleticism."

#CustomerPersona
#BusinessModel
#StrategicNarrative
#OrganizationalDNA
#CompanyDNA

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