A mode of thinking which generates ideas that are not necessarily aligned with a group, organization, or the status quo. This is a desirable kind of thinking in ideation and early stages of innovation.
"Our company struggles with divergent thinking. Although we're quick to say we want new ideas, we're even quicker to say why they won't work. It's why we give the innovation team non-revenue metrics so that good ideas don't get written off before they've been matured a bit."
