Digital Value Proposition

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Digital Value Proposition

There is no rigid, 'official' definition, but Digital Value propositions use exponential technologies to offer speed, scale, or ease which is not possible with a conventional value proposition such as one focused on physical assets or human services.

"Uber's original digital value proposition was to offer you 'your own private driver'. Offered to everyday middle-class users in San Francisco, the digital platform marketplace drastically lowered the cost of a private luxury ride."