The Causeit Guide
to Digital Fluency
to Digital Fluency
There is no rigid, 'official' definition, but Digital Value propositions use exponential technologies to offer speed, scale, or ease which is not possible with a conventional value proposition such as one focused on physical assets or human services.
"Uber's original digital value proposition was to offer you 'your own private driver'. Offered to everyday middle-class users in San Francisco, the digital platform marketplace drastically lowered the cost of a private luxury ride."