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Believable impersonation of a human's likeness using advanced machine learning/generative AI tools, usually without consent, to spread misinformation, engage in parody or synthesize content (such as pornography or music). Deepfakes usually refer to photos, audio, or video and may be coupled with text written a particular style and/or distributed on hacked or impersonated social media.

"BuzzFeed shared a video of former U.S. President Barack Obama vulgarly insulting Trump—only to go on to reveal that the video was a deepfake and to caution people about 'truth' on the internet." 


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