Glossary Entry:

Customer Persona

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Customer Persona

Fictional profiles of users, customers, or other stakeholders who exemplify the kind of individuals an organization wants to serve.

"One of our customer personas is Saul, a 35-year-old single father who works as an attorney and lives in the city center."

#ValuePropositions
#ValueProposition
#DigitalValuePropositions
#DigitalValueProposition

Causeit, Inc.
San Francisco, CA
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talk@causeit.org

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