Concept:

Alternative Data

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Definition

Alternative Data

An adjacent or 'non-traditional' dataset that is used to infer something about a ‘traditional’ dataset, for example using weather data to project a swimwear company's retail sales potential over the summer months.

"By connecting market fundamental data to alternative data about parking patterns at malls around the holidays, we were able to predict which brands would report high or low earnings for the holiday season in time to adjust our position."

Guidebooks