The 80-20 rule suggests that many of outcomes desired by the market or organization can be achieved by focusing on a standardized 80% solution, while allowing for 20% customization to meet specific customer needs.
"We didn't try to fully standardize our coaching offering—that would miss the point of tailored advice. However, we did create a lot of reusable materials and educational content in our coaching packages to maximize the value of time with a coach."