March 6, 2025
 | 
4:30 pm
 to 
8:30 pm
 (
Central Time
)

IAB Agencies Workshop March 6, 2025

A context-setting, catalytic workshop for brand and marketing leaders

Forward-thinking marketing leaders need to understand the impact and possibilities of generative AI—and set a clear direction even when an exact destination isn't clear yet. To accelerate an AI journey, we have to adopt new mindsets, see AI’s impacts on markets and society, practice with real AI tools, and de-mystify the underlying technologies.

This workshop provides:

  • An introduction to artificial intelligence (AI), with a focus on generative AI and Agentic AI
  • Real strategies for augmentation and automation
  • Hands-on practice with leading AI tools
  • Use case brainstorming
  • Creation of an AI business impact map for your organization
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Hosted by:

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IAB México

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MJ Petroni

CEO and Cyborg Anthropologist

MJ specializes in helping others understand the mental models necessary to navigate digital opportunities and AI futures. A cyborg anthropologist (!), MJ helps us see not only how we shape technologies—but how they are re-shaping us.

They help organizations increase their AI & Digital Fluency in preparation for future technologies, attending not just to tools but also the thinking, skills, data, and business models that comprise new value creation.

The author of Causeit's digitalfluency.guide, MJ's work focuses on raising the lowest common denominator of Digital & AI Fluency for individuals, teams, and entire organizations. Since founding Causeit, Inc. in 2006, MJ has shifted thinking for hundreds of global enterprises, including NTT, Accenture, Volkswagen, the Gates Foundation, Credit Suisse, SWIFT, and several major financial and media companies, raising Digital Fluency among millions of professionals.

MJ sits on the Accenture Tech Vision Advisory Board and is a faculty member at Singularity University.

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Causeit, Inc.