Forward-thinking agencies and marketing teams need to understand the impact and possibilities of AI for agency relationships. Agencies need to add at least one new kind of value proposition to their offerings: training machines and outfitting brands with self-service tools. This has far-reaching implications for mindsets, business models, tools, data and skills. It's time to set a clear direction even when our ultimate destination isn't visible yet, so that brands and agncies alike can both update their mindsets for collaboration with each other—and with machines.
To accelerate an AI journey, we have to adopt new mindsets, see AI’s impacts on markets and society, and de-mystify the underlying technologies.
MJ specializes in helping others understand the mental models necessary to navigate digital opportunities and AI futures. A cyborg anthropologist (!), MJ helps us see not only how we shape technologies—but how they are re-shaping us.
They help organizations increase their AI & Digital Fluency in preparation for future technologies, attending not just to tools but also the thinking, skills, data, and business models that comprise new value creation.
The author of Causeit's digitalfluency.guide, MJ's work focuses on raising the lowest common denominator of Digital & AI Fluency for individuals, teams, and entire organizations. Since founding Causeit, Inc. in 2006, MJ has shifted thinking for hundreds of global enterprises, including NTT, Accenture, Volkswagen, the Gates Foundation, Credit Suisse, SWIFT, and several major financial and media companies, raising Digital Fluency among millions of professionals.
MJ sits on the Accenture Tech Vision Advisory Board and is a faculty member at Singularity University.
