AI doesn’t have to be overwhelming—or reserved for tech teams. In this webinar, we’ll guide marketers, agency leads, and innovation groups through the process of building their first AI use case pipeline. You’ll learn how to identify creative and operational use cases, spin up lightweight MVPs, and test ideas in AI sandboxes without heavy technical investment or data risks. Whether you want to improve campaign performance, streamline content workflows, or prototype a new customer experience, this session will help you go from buzz to business impact.
We'll also share how to assemble the right early-stage team of champions, explorers and makers (even if you're not technical) and what pitfalls to avoid in your first AI experiments. You’ll leave with a custom shortlist of AI use cases tailored to your own brand, agency, or innovation role.
Learning Outcomes:
MJ specializes in helping others understand the mental models necessary to navigate digital opportunities and AI futures. A cyborg anthropologist (!), MJ helps us see not only how we shape technologies—but how they are re-shaping us.
They help organizations increase their AI & Digital Fluency in preparation for future technologies, attending not just to tools but also the thinking, skills, data, and business models that comprise new value creation.
The author of Causeit's digitalfluency.guide, MJ's work focuses on raising the lowest common denominator of Digital & AI Fluency for individuals, teams, and entire organizations. Since founding Causeit, Inc. in 2006, MJ has shifted thinking for hundreds of global enterprises, including NTT, Accenture, Volkswagen, the Gates Foundation, Credit Suisse, SWIFT, and several major financial and media companies, raising Digital Fluency among millions of professionals.
MJ sits on the Accenture Tech Vision Advisory Board and is a faculty member at Singularity University.
