March 26, 2025
 | 
5:00 pm
 to 
6:30 pm
 (
Central Time
)

AI Fluency For Marketers

Learn how champions, explorers and makers come together to accelerate AI

Forward-thinking marketers need to understand the impact and possibilities of AI—and set a clear direction even when our ultimate destination isn't visible yet. To accelerate an AI journey, we have to adopt new mindsets, see AI’s impacts on markets and society, and de-mystify the underlying technologies.

This webinar introduces:

  • How artificial intelligence works, with a focus on generative AI and agentic AI
  • Real discussion of career and company impacts of modern AI tools
  • A framework for approach AI fluency for yourself and your team
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Hosted by:

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IAB México

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MJ Petroni

CEO and Cyborg Anthropologist

MJ specializes in helping others understand the mental models necessary to navigate digital opportunities and AI futures. A cyborg anthropologist (!), MJ helps us see not only how we shape technologies—but how they are re-shaping us.

They help organizations increase their AI & Digital Fluency in preparation for future technologies, attending not just to tools but also the thinking, skills, data, and business models that comprise new value creation.

The author of Causeit's digitalfluency.guide, MJ's work focuses on raising the lowest common denominator of Digital & AI Fluency for individuals, teams, and entire organizations. Since founding Causeit, Inc. in 2006, MJ has shifted thinking for hundreds of global enterprises, including NTT, Accenture, Volkswagen, the Gates Foundation, Credit Suisse, SWIFT, and several major financial and media companies, raising Digital Fluency among millions of professionals.

MJ sits on the Accenture Tech Vision Advisory Board and is a faculty member at Singularity University.

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Causeit, Inc.