Value Proposition

Value Proposition

Value Propositions specify how a business's offerings will solve a particular user or customer need and why they are more attractive than other solutions.

"The new app from AcmeCo has a very compelling value proposition—it's a learning app to help people quickly pick up new concepts and skills using techniques informed by brain science to save time and repetition." 

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Overview

How to Think About

Value Proposition

Practical Applications of

Value Proposition