A growth-at-all-costs strategy focused on maximizing user engagement/usage metrics (e.g., daily active users). In AI and social platforms, it can include relaxing guardrails or adding highly engaging features to boost usage, often criticized as prioritizing engagement and revenue over safety or well-being.
"'If you want your ChatGPT to respond in a very human-like way, or use a ton of emoji, or act like a friend, ChatGPT should do it (but only if you want it, not because we are usage-maxxing),' said Sam Altman."
