An OKR, which stands for Objectives and Key Results, is a goal-setting framework used by organizations, teams, and individuals to focus on intended outcomes and key drivers. The framework consists of two main components:

1. Objectives: These are specific business or career goals that an organization, team, or individual aims to achieve. Objectives should be clear, actionable, and inspiring.
2. Key Results: These are the measurable ways to determine if the objectives are being achieved. Key Results should be specific, time-bound, and quantifiable, providing a clear indication of progress towards the objectives.

The OKR approach is designed to help organizations align their goals and measure their success in a structured and transparent manner. It contrasts with Key Performance Indicators (KPIs), which often measure the performance of a system but do not always focus on outcomes. OKRs aim to avoid 'vanity' or 'churn' metrics that measure activity without mapping to meaningful results. This framework was popularized by Google and further explained in the book "Measure What Matters."