A category of measurements designed to track progress in projects driven by network effects—where value grows as more people, devices, or data points join a system. Rather than measuring revenue or efficiency, exponential metrics track network size, quality, and growth rate, making early-stage progress visible before financial returns appear.
When a company launched a new peer-coaching app, its leaders tracked exponential metrics (number of members, how often they returned, and how fast the community was growing) rather than the revenue which would follow after the network effects.
