Customer Segments

Customer Segments

Dividing a company's customers into groups that reflect similarity among customers in each group, with an eye to relate to each segment in ways that maximize the value of each customer to the business.

"As our user advocate, I identified three customer segments: convenience-seeking young professionals, value-conscious families, and tech enthusiasts. This allowed us to tailor our features and plans to each group."

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Overview

How to Think About

Customer Segments

Practical Applications of

Customer Segments