Encyclopedia Value Models

Case Study Overview

Detailed Overview

Business Model



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Value Propositions

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Customer Channels

Customer Relationships


Cost Structure

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Revenue Structure

Value Propositions

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Business Model Environment

Technological Trends

Social Trends

Industry & Domain Forces

Market Forces

Macroeconomic Forces

Value Model

Value Models Explanation


Encyclopedia Britannica’s model focused on things and people: hiring writers and editors to produce books.


Nupedia shifted to the right with a focus on people and technology, but it was still distributing knowledge through a digital pipe.


Encarta streamlined the pipes for information delivery by going totally digital with traditional encyclopedia content.


Wikipedia moved to technology and relationships as a platform connecting a community of co-creators.

Platform Elements

MSP: Community

Shared Purpose

MSP: Marketplace

MSP: Infrastructure

MSP: Data

General Information