APPLE'S REINTERMEDIATION OF SMARTPHONES: THE IPHONE AS A SERVICE

Case Study Overview

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Detailed Overview

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Business Model

Partners

Activities

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Resources

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Value Propositions

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Customer Channels

Customer Relationships

Customers

Cost Structure

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Revenue Structure

Value Propositions

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Business Model Environment

Technological Trends

Social Trends

Industry & Domain Forces

Market Forces

Macroeconomic Forces

Value Model

Value Models Explanation

Things

People

Ideas

Networks

Platform Elements

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MSP: Community

Shared Purpose

MSP: Marketplace

MSP: Infrastructure

MSP: Data

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General Information

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