Section + Lightboxes

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Heading

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Role: Digital Explorer

Innovation Strategists (Digital Explorers)

Someone who can see different business models and participates in creating hypotheses without being intimidated by a blank canvas.

Digital explorers look at the broader picture of what is possible where user need meets current (or potential) business capability.

"Holistic performance and engagement solutions for today's HR leaders"

Holistic performance and engagement solutions for today's HR leaders

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A human capital management and resource planning suite for emphasizing payroll and HR in enterprise-level businesses.
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Tools for artificial intelligence and machine learning
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Tools and services of various scales which help developers and lay users to connect APIs to each other.
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"A secure, highly scalable, managed source control service that hosts private Git repositories. CodeCommit eliminates the need for you to manage your own source control system or worry about scaling its infrastructure."

"AWS CodeCommit is a secure, highly scalable, managed source control service that hosts private Git repositories. CodeCommit eliminates the need for you to manage your own source control system or worry about scaling its infrastructure."

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"AWS CodeDeploy makes it easier for you to rapidly release new features, helps you avoid downtime during application deployment, and handles the complexity of updating your applications. You can use AWS CodeDeploy to automate software deployments, eliminating the need for error-prone manual operations."

AWS CodeDeploy makes it easier for you to rapidly release new features, helps you avoid downtime during application deployment, and handles the complexity of updating your applications. You can use AWS CodeDeploy to automate software deployments, eliminating the need for error-prone manual operations.

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"Automate continuous delivery pipelines for fast and reliable updates"

Automate continuous delivery pipelines for fast and reliable updates

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A versatile webpage design tool for desktops, often used for the visual 'front-end' design of sites.

Build beautiful sites for any browser or device. Quickly create and publish web pages almost anywhere with web design software that supports HTML, CSS, JavaScript, and more.

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Adobe's suite of marketing, user experience, CMS, and website analytics tools.
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An increasingly-useful tool in Adobe's Creative Cloud offering. It helps prototype websites and apps before streamlining the export of User Interface elements.

Design the incredible. Lifelike in every sense. Create stunningly real UI/UX designs and stand out from the rest.

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"Product management made easy with a flexible platform that helps you manage strategy, understand user needs, prioritize, and align your teams around clear roadmaps."

Product management made easy with a flexible platform that helps you manage strategy, understand user needs, prioritize, and align your teams around clear roadmaps.

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A highly-configurable, no-code-required database for small to mid-sized teams. Popular with startups, developers, and prototypers for its flexibility.

Connect everything. Achieve anything.Accelerate work and unlock potential with powerful apps that connect your data, workflows and teams.

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An end-to-end solution (and services) for managing data supply chains, data rivers, and data lakes. Includes discovery, hygiene, taxonomy, processing, analysis, and machine learning.

Data-Driven. People Powered.With Analytics for All, anyone can solve problems by turning data into breakthrough insights.

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A massive tech company offering a marketplace for all variety of goods, Amazon Web Services cloud tools and hosting, shipping and warehouse logistics, hardware devices like the Echo, software services like Alexa, and digital goods like movies.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

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Amazon Web Services is the leading cloud platform for websites, apps, data processing, and various other uses. It began life as an 'operating system for the web.'

The leading cloud platform.

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"Give your teams self-service product data to understand your users, drive conversions, and increase engagement, growth and revenue."

Give your teams self-service product data to understand your users, drive conversions, and increase engagement, growth and revenue.

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Tools for processing data into useful information. Data may come from many sources, including websites, transactions, or app usage.
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The mobile operating system backed by Google and running on 2.5 billion devices.

Navigate a connected world.

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IT operations automation tools.

Red Hat® Ansible® Automation Platform on Microsoft Azure offers all the benefits of Ansible automation, with the convenience and support of a managed application. This offering is fully supported by Red Hat and deployed in your Azure cloud.

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A library and tool used to build applications in Java and other languages.

Apache Ant is a Java library and command-line tool whose mission is to drive processes described in build files as targets and extension points dependent upon each other. The main known usage of Ant is the build of Java applications. Ant supplies a number of built-in tasks allowing to compile, assemble, test and run Java applications. Ant can also be used effectively to build non Java applications, for instance C or C++ applications. More generally, Ant can be used to pilot any type of process which can be described in terms of targets and tasks.

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Software project management tool for Java-based projects.

Apache Maven is a software project management and comprehension tool. Based on the concept of a project object model (POM), Maven can manage a project's build, reporting and documentation from a central piece of information.

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A widely-used open source software version control system.

"Enterprise-class centralized version control for the masses"

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Create onboarding flows for new users (without touching code).

Boost product adoption with no-code onboarding flowsDesign, deploy, and test captivating onboarding experiences in minutes, not weeks.

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Monitors cloud app performance.

Transform your applications and business with AppDynamics real-time performance monitoring.

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The app store for iOS and Mac devices. Launched the app economy and millions of apps.

The apps you love.From a place you can trust.

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Apple's suite of apps and services for secure aggregation of personal health information.

The Health app was created to help organize your important health information and make it easy to access in a central and secure place.

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A project management tool for creative and cross-disciplinary teams with continuously expanding features for enterprise clients.

From the small stuff to the big picture, Asana organizes work so teams know what to do, why it matters, and how to get it done.

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Computer-aided design software for engineering, architecture, and 3D worlds.

Design it.Build it.Autodesk it.

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An enterprise cloud platform for software development, hosting, and data analysis.

Achieve your goals with the freedom and flexibility to build, manage, and deploy your applications anywhere. Use your preferred languages, frameworks, and infrastructure—even your own datacenter and other clouds—to solve challenges large and small.

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Machine learning and basic AI services for Microsoft's cloud computing users.

Add cognitive capabilities to apps with APIs and AI services. Azure Cognitive Services bring AI within reach of every developer and data scientist.

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Services and features within Microsoft's Azure cloud platform focused on software development.

Overcome challenges at every stage of remote engineering and learn how Microsoft engineering teams have enabled remote development.

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Sketch-style wireframing for user interfaces.
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"Continuous integration, deployment, and release management."

Continuous integration, deployment, and release management.

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"Collaborate on code with inline comments and pull requests. Manage and share your Git repositories to build and ship software, as a team."

Collaborate on code with inline comments and pull requests. Manage and share your Git repositories to build and ship software, as a team.

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"Build powerful, automated workflows: automate your code from test to production with Bitbucket Pipelines, [Atlassian's] CI/CD tool that's integrated into Bitbucket Cloud. "

Build powerful, automated workflows: automate your code from test to production with Bitbucket Pipelines, our CI/CD tool that's integrated into Bitbucket Cloud.

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A social listening tool to find out what the web is discussing.

Use our content insights to generate ideas, create high-performing content, monitor your performance and identify influencers.

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"Cascading Style Sheets (CSS) is a simple mechanism for adding style (e.g., fonts, colors, spacing) to Web documents."

Cascading Style Sheets (CSS) is a simple mechanism for adding style (e.g., fonts, colors, spacing) to Web documents.

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Scheduling software that makes it easy for people to pick the best appointment slot with each other.
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Helps users practice meditation with guided audio and other experiences.
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A place to manage reusable assets like images, logos and videos consistently across a large or diverse set of users, such as an enterprise.
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A template-based graphic design tool that helps social marketers create consistent and attractive digital content.
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Automation for software builds and IT operations.

Automation Software for Continuous Delivery of Secure Applications and Infrastructure

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Automates builds (CI/CD) across multiple environments in the cloud or on private infrastructure for speed and reliability.
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A data broker and aggregation tool for enriching contacts and company information.

Discover, engage and convert your most valuable customers — all from one flexible go-to-market foundation.

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Tools designed to make approximations of working products with the ability to click or tap buttons and other navigation to check the path a user might take through the offering.
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A global hosting and security provider for websites, apps, and services.

Cloudflare is designed to run every service on every server in every data center across our global network. It also gives your developers a flexible, Internet-scale platform to deploy serverless code instantly across the globe.

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Tools and datasets that enable teams to work together, includes communication and project management.
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Tools for a company to engage with its customers, user communities, and other stakeholders.
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A knowledge-management and wiki system favored by software developers and technical writers.

Spend less time hunting things down and more time getting things done. Organize your work, create documents, and discuss everything in one place.

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A service which distributes content such as blog posts and news articles across many publication channels at once.
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A developer-friendly CMS. Able to handle very complex content libraries and big sites while minimizing custom development.

Craft empowers the entire creative process.

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"The all-in-one market intelligence platform to discover, harvest and share insights."

The all-in-one market intelligence platform to discover, harvest and share insights.

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"Find bugs and improve code quality through peer code review."

Find bugs and improve code quality through peer code review.

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Software for managing contact information, activity, needs and other profile data for customers and users.
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"Fast, easy and reliable testing for anything that runs in a browser. Install Cypress in seconds and take the pain out of front-end testing."

Fast, easy and reliable testing for anything that runs in a browser. Install Cypress in seconds and take the pain out of front-end testing.

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D3.js is a JavaScript library for manipulating documents (like HTML and scalable vector graphics/SVGs) based on data. Widely used for data visualization.
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A medical diagnostic tool which helps healthcare providers narrow done symptoms to potential causes.
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An image-synthesizing API which can generate photo-like composites based on a few text keywords.
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Supporting various stages of the data supply chain. Advanced data stacks are connected to artificial intelligence and machine learning stacks.
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"Modern monitoring & security: see inside any stack, any app, at any scale, anywhere."

Modern monitoring & security: see inside any stack, any app, at any scale, anywhere.

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A learning experience platform (otherwise known as a social learning management system).

Changing the world through learning: empower lifelong learners and career growth to drive innovation at your company.

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Software development and information technology tools (increasingly unified in digital organizations as DevOps).
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Tools for the DevOps method of software development and IT operations management.
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A commercial tool for 'containerizing' applications and code, which popularized containers in modern development.

Accelerate how you build, share, and run modern applications.

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A document signing and management system.
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Collaborative scheduling for groups trying to find common times.
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"Simplify cloud complexity with Software Intelligence — observability, automation, AI, and cloud-native application security in one platform."
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A fast set of services for search and data analysis, especially for websites.

Search your way. Analyze at scale.

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Unified solutions to coordinated a variety of functions such as finance, HR, governance, and scheduling, to name a few.
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A mobile-centric expense management system for professionals and employees.

Corporate Cards. Reimbursments. Receipt Scanning. One App, All Free.

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A user experience design tool with additional functionality for collaborative whiteboarding.

Figma connects everyone in the design process so teams can deliver better products, faster.

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Supporting the smooth function of companies' essential logistics.
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"Search, monitor, and track across SVN, Git, and Perforce repositories."

Search, monitor, and track across SVN, Git, and Perforce repositories.

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GPT-3 (Generative Pre-trained Transformer 3) is a language model that uses deep machine learning to synthesize human-like text from data and commands.

OpenAI’s API provides access to GPT-3, which performs a wide variety of natural language tasks, and Codex, which translates natural language to code.

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A market research firm with assessment and information offerings useful to trendcasters and enterprise decision-makers.

Insights to drive stronger performance

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Desktop and mobile operating systems, file storage, and office software.
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Customer experience feedback with on-site, in-app, SMS, and social listening features.

Excel at customer experience in a world of changeㅤQuickly pivot based on your customers' feedback and drive more value for them—and your business.

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Tools for every stage of software development, used by 83 million developers across four million organizations.

Millions of developers and companies build, ship, and maintain their software on GitHub—the largest and most advanced development platform in the world.

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"From planning to production, bring teams together in one application. Ship secure code faster, deploy to any cloud, and drive business results."

From planning to production, bring teams together in one application. Ship secure code faster, deploy to any cloud, and drive business results.

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"[[Google's]] mission is to organize the world’s information and make it universally accessible and useful."

Our mission is to organize the world’s information and make it universally accessible and useful.

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A solution to "build apps faster, make smarter business decisions, and connect people anywhere" with 150+ sub-products.
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The first major cloud document and collaboration platform. Google Docs is also the common name for the larger Google Workplace suite of cloud collaboration and file storage tools.

Use Google Docs to create, and collaborate on online documents. Edit together with secure sharing in real-time and from any device.

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A simple tool for tracking notes and lists across devices.
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The world's largest search engine.
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An exploration and analytics tool focused on Google Search's traffic patterns, famously known for predicting flu outbreaks due to symptom searches.

Explore what the world is searching

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Google's productivity and collaboration suite, including Gmail, Drive, Docs, and Meet.
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Writing support software which correct spelling and grammar, but also assists with tone, style, and brand compliance.
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Tools focused on the logistics of human 'resources' in companies and can include work scheduling software, coaching/learning & development tools, and performance review functions.
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Basic Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. Often coupled with CSS for formatting and JavaScript for functionality.
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Markup language used for structuring and presenting content on the web.The fifth and final version of HTML. It encompasses significant interactivity and styling functions compared to basic HTML.
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"Social is your superpower. Easily manage all your social media and get results with Hootsuite."

Social is your superpower. Easily manage all your social media and get results with Hootsuite.

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"Your monitoring data displayed on beautiful graphs and dashboards - with alerting."

Your monitoring data displayed on beautiful graphs and dashboards - with alerting.

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Records how users behave on your site to help understand them bettergr

Understand how users behave on your site, what they need, and how they feel, fast.

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A CRM, communication, and marketing automation platform with a rich integration ecosystem.
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A category of tools focused on supporting traditional human resources functions inside companies.
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A crowdsourcing tool for innovation and ideation.

IdeaScale is an innovation management solution that links organizations to people with ideas. Collaborative innovation can change the world—not just your business. Find ideas to aid in digital transformation, to face the age of automation, and to fight climate change, inequality and beyond. Connect to the ideas that matter and start co-creating the future.

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A popular social media network centered on sharing images and short videos in an activity feed.
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"The modern customer communications platform that unifies every aspect of the customer journey, from conversion to engagement to support."

The modern customer communications platform that unifies every aspect of the customer journey, from conversion to engagement to support.

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A subset of the Intercom suite of chat tools focused on guiding users to explore and learn new software.
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A collection of tools focused on internet of things devices, like smart home/office/factory, connected car and wearable technologies.
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Weak Signals

The number of points of information in a forecasting or trendcasting network

Hypotheses

Assumptions and possibilities documented; testing these leads to higher likelihood of offerings that are genuinely useful and feasible

On-Paper Value Propositions

Number of specific value propositions articulated as 'on-paper-tested' models

On-paper Business Models

Number of complete business ideas articulated as 'on-paper-tested' business models

Third-Party Apps

The number of third-party apps or other digital offerings on a Multi-Sided Platform or marketplace

Passed Unit Tests

Number of tests passed at a unit level

Offerings or Initiatives to be Sunset, Retired, or Overhauled

Number or financial amount of projects, offerings, initiatives or other resource drains which need to be retired or overhauled

Private APIs

Number of APIs available to strategic partners and clients

Network Quality and Engagement

Category of metrics for the utility and attractiveness of a network

Customer Validation (Users Willing to Pay for X)

Number of users explicitly willing to pay for something, even if they have not paid for it yet (can be measured by interest forms, deposits, etc)

Algorithms (Beta)

Number of successful algorithm sets (or models) developed by a data science team

Time on Site

Measure of network quality on content sites

Registered Users

Number of users who have completed a sign-up process

Time On Page

A measure of network quality on content sites

Public APIs

Number of APIs available to the public (a specific measure is needed)

Core Action User Retention

Improvement of retention for new cohorts (users taking a core action in/for the product)

Network Growth Rate

Category of metrics for the rate of growth (or attrition) for a network

Rage Clicks

Instances of users repeatedly engaging in ineffective clicks because an app or site is malfunctioning

Beta Integrations

Number of integrations of apps and services that reached a beta state

Market-Tested Business Models and Value Propositions

Number of business models and value propositions tested with the marketplace to a uniform stage (such as customer identification interest, or validation)

App Downloads

Number of app downloads (total, or in a given time period)

Number of Marketplace Buyers

Number of (potential) buyers in a marketplace

Number of Marketplace Sellers

Number of (potential) sellers or providers in a marketplace

Alpha Releases

Number of initial, partially-functional digital releases.

Capabilities (Servers, Datasets, Skills)

Category of metrics used to measure the ability to serve current and future demand

Number of Marketplace "Prosumers"

Number of (potential) producer-consumers in a marketplace (who both can contribute to and take from the market or community, like eBay users)

Number of App Downloads

Number of times an app is downloaded and installed to a user's device

Data Points

Number of data points (total) across data sets

Total Addressable Market

Potential network or market size

Network Size

Category of metrics for the number of members in a network (such as people, devices, organizations, or data points)

User Stories

Fully-written user stories (demonstrates listening to users which will lead to increased quality)

Internal APIs

Number of APIs for internal stakeholders (measures the quality and utility of network of systems)

Patents

Number of successful patents filed, which can increase network size or network uniqueness

Data Models (Alpha)

Number of preliminary algorithms or data models; can be affected by quality and quantity of data sets

Experiments Designed

Number of experiments (technical, market, etc.) designed 'on paper'

Delivery Velocity Score

Average of an organizations' percentile rank across Delivery Frequency and Delivery Lead Time

Customer Discovery (Could Be A Customer for X)

How many potential target customers have been identified (eg from an existing customer list or prospect list)

Throughput (DevOps)

Category of metrics measuring the amount of work produced by the DevOps team(s)

Load Average

Average number of system processes, servers, instructions, etc. in waiting for access to the servers' processors in a given period

Memory Percentage Usage

Percent of a server's active memory (RAM) in use at a given time (measures application efficiency and health)

Support Requests

Number of support requests made

Mean Time to Recovery (MTTR)

Time needed to recover or restore from a failure

Defect Metrics

Category of metrics for catching errors that escape various stages of development

CPU Percentage Usage

How hard a server is working relative to its total capacity to run given code (measures server capacity and/or application efficiency)

Gross Merchandise Volume (GMV)

Total amount of money spent on a platform (an indirect measure of network size and quality)

Social Objects

How many social objects get shared (may be divided per user)

Social Object Shares

Number of social objects (like a video or status update) shared from or in a network

Frequency of Engagement

Amount of engagement per user over a period of time (usually 7 or 30 consecutive days); can indicate 'power users'

Unique Visitors

Number of unique individuals who visit a digital property (couple with network quality metrics to avoid vanity measures)

Social Object Engagement

Amount of engagement a given social object, or average social object, receives

Dollar Retention and Paid User Retention

Percent of users paying and average amount paid, indicating if users are getting strong value from a network

Daily Active Users

Number of users interacting with a service, app or offering per day

Utilization Rate

Percentage of time that time-sellers on the platform or marketplace are without satisfactory results (eg, drivers who have empty cars vs. those providing a ride)

Repeat Visits

Number of returning visits

Switching or Multi-Homing Costs

Measurable value to users from switching to a new network (measures network attractiveness)

Success Rate

Frequency of successful user matches (with another user or inventory) in a network

Network Internal Traffic Source

Amount of traffic generated inside a network vs. coming from outside it

Exit Rate

Percent of users who leave a service on a given screen, stage or functio. Indicates barriers or unattractive experiences

Active Users

Number of users actively using your platform (define 'active' specifically; use the same definition throughout).

Sell-Through Rate

Number of units sold in a period divided by the number of items at the beginning of the period

Prevalence of Multi-Tenanting

Number or percentage of users who are on more than one competing platform (Amazon and Alibaba, or Lyft and Uber)

Organic New User Percentage or Organic Share

For one-sided networks, organic new user share measures the number of users invited by their friends to improve experience; multi-sided networks, it can also measure desire for increased supply or demand.

The percentage of new users who are referrals from other satisfied users (on one-sided networks like social media) or users wanting additional inventory (like 'guests' seeking new 'hosts' on multi-sided networks airbnb)

Energy Needed for Product to Become Effective for User

Amount of effort needed to reach the minimum threshold for a product to be useful (eg, Facebook's 'magic number' of 10 friends)

Retention by Location or Geography

For businesses with local network effects like ride-sharing services, how user retention in established markets compares to users in new markets

Power Users

Amount of activity by users who have logged in for a number of consecutive days (7 or 30 days, usually), often represented in a histogram

Marketplace Close Rate

Number of units sold in a period divided by the number of items available at the beginning of the period

Search Cost for Marketplaces or Communities

Financial cost of searching a network for matches

Match Rate

Ease with which two sides of a marketplace or community can find each other

Time to Find a Match (Inventory Turnover)

Time cost of searching a network for matches

Uptime

Amount of time a service remains operational (usually expressed as a percentage over a given time period)

Homogeneous Market Depth

Heterogeneous Market Depth

Customer Tickets

Number of customer tickets opened in a given time period (expresses either dissatisfaction or occasionally positive engagement)

Apdex

A compound metric to measure overall performance as a function of app users's satisfaction

Application performance index expressed as a weighted average of users satisifed, tolerating a service, or frustrated.

Service-Level Objectives (SLOs)

Category of metrics tracking specific performance relative to promised or targeted service levels

Error Rates

Number of mistakes made by a system, which may or may not be due to a defect in programming

Mean Time to Detection (MTTD)

Time needed to detect a failure, error or defect

Average Response Time

How long an application takes to perform a triggered transaction

Cohort Improvement

Percentage of a cohort's new users who are (satisfied, properly onboard, converted, etc) in a set period of time vs. percentage of prior cohorts of new users

Beta Releases

Number of functional early software releases

GA Releases

Number of General Availability (GA) releases (public releases which are not alpha or beta stage)

Minimum Viable Products (MVPs)

Number of MVPs released to market (pre-testing offerings for user alignment both improves quality and helps create an early network of potential users)

Time From Feature Request to Deployment

Time between a feature being requested and it being deployed

Time From Bug Report to Bug Fix

Measures responsiveness of a software team to users, supports a high-quality experience and builds trust

Experiments Completed

Number of experiments completed

Learnings

Number of learnings generated from experiments or other tests, measured against number of hypotheses

Experiments Built

Number of experiments (technical, market, etc.) built

Cost per Initiative/Deployment

Average cost of digital initiatives of comparable result size

Customer Creation

Number of paying customers

API Calls

Times a given API has been accessed (may be divided by the number of unique users making the calls)

Total Revenue

Total revenue created

Marketplace Revenue

Revenue that the marketplace host receives, as a portion of the gross merchandise value passed through a marketplace (eg app store commissions)

Profitability

Amount of revenue retained after costs

Average Revenue per User

Total revenue divided by number of users in a given time period

Annual Recurring Revenue per Customer (ARRpC)

Amount of recurring annual revenue per customer

Deployment Frequency

How often a DevOps team successfully releases software to production

How often a DevOps team successfully releases software to production

Annual Recurring Revenue

Total amount of revenue on a subscription or similar basis

Cycle Time

How long it takes for a code commit to be fully deployed into production

Lead Time for Changes (Code Commit to Code Deploy)

The amount of time it takes a DevOps team' commit to get into production

Duration between code committed to code deploy-able (not necessarily live in production yet)

Mean Time to Restore (MTTR)

Time needed to recover or restore from a failure

Section + Lightboxes

section + card/tabs text

Title

Body Text

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Body Text

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Body Text

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

This is some text inside of a div block.
This is some text inside of a div block.

Heading

This is some text inside of a div block.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

This site is in beta. Tell us what you think.
Chapter # | Guidebook name Guidebook

Submodule Title

body text only centered section

New Concept/Section Header

Photo Text with Callout Section

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This is a subtitle

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Body - Half Page Sticky with Call-Out Text

Body - Half Page Sticky with Call-Out Text


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Subhead

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Example

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Reflection

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Column 1

Value 1

Column 2

Value 2

Column 3

Value 3

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Value 4

Recap

  • recap bullet points

Read More:

  • read more links

Digital leaders and teams are fluent in five key pillars:

Thinking

The mental models of the 20th century won’t allow us to see the future clearly. We need to upgrade our thinking in order to realize the opportunities of the digital age.

Data

In order to create digital value, we have to understand how data is structured, how it moves from system to system, and how it can be monetized in an ethical way.

Business Models

Digital business models and value propositions require new thinking about who creates value and how it is delivered.

Tools

Selecting and implementing tools for digital value creation is not as easy as it may seem. The right tool can save a lot of work—while the wrong tool can distract you from your goals.

Skills

A new set of skills is required for digital value to be created. Technical, intellectual, interpersonal and leadership skills need to be acquired and evolved.

How Exponential is Your Organization?

The higher your digital fluency, the more likely it is that you or your team can create digital value.

A graph demonstrating five stages of organizational digitization.
A hand-drawn sketch of a 1919 Horseless Carriage, a powered buggy with a mounted horsehead.

New Thinking is Needed for New Technologies

Shifts in thinking about technology tend to follow a pattern. When cars first came into being around 1900, people had no frame of reference for what designers were calling 'automobiles.' So they became known as “horseless carriages.” Why? When people needed transportation, they thought of horses. The concept of a world full of automobiles as commonplace as horses, as visionaries like Ford and Daimler imagined, was so far beyond comprehension that it seemed liked a fantasy. So we had to view the future through the lens of the past—as a horseless carriage. Only much later, with widespread understanding of automobiles, did the network of roads of the modern age come about.

This is an example of 'unlearning.' Before the exponential value of a new way of doing things with advanced technology can be realized, we usually need some time to identify and let go of existing mindsets and practices. It's not just enough to learn new knowledge about digital technologies—we have unlearn our old practices.

Advanced technologies may not look impressive at first, while our thinking catches up with their potential. The language of “more, better, faster” lets us know when we are approaching technology with a limiting, incremental, analog mindset—and indicates where we need to raise the minimum level of fluency so we can see what’s really possible.

For an example of analog vs. digital thinking, consider the internet. Early users thought of the internet as an incremental improvement on analog ways of doing things: more information (online newspapers), a better way to promote products (the banner advertisement), and a faster postal system (e-mail). Most people couldn’t foresee what paradigms the internet makes possible today (like social networks, massive multiplayer gaming and remote robotic surgery, to name but a few) until a critical mass of people—from many disciplines—became fluent in how it worked and discovered new digital ways of thinking about value, information and community.

Analog, linear thinking: more, better, faster

Building a Network of Digitally-Fluent Thinkers

Digital transformation is partly a function of harnessing the power of network effects to connect thinkers.

Here, we mean network effects to be the exponentially-increasing value of a network as more nodes are added to them. For example, a telephone network with three members is exponentially more valuable than a telephone network with only two members; the same can be said for online social networks or transit networks. Similarly, a network of thinkers who understand digital possibilities becomes exponentially more valuable as more members are added to it.

When raising the digital fluency of an organization, attend to the size, quality and growth (or attrition) rate of your network. Some organizations find it helpful to determine key groups. For example…

A trophy icon

Digital “Champions,” business leaders who bring resources and remit

Binoculars icon

Digital “Explorers,” who discover new opportunities and share about new models of value creation

Personal electronics icon

Digital “Makers,” who have the technical know-how to make prototypes

Measure the number of people in these groups, how well-connected they are to each other, and if you are gaining or losing members.

As someone bringing digital fluency to your organization, it might be helpful to think of yourself as a matchmaker or outfitter to these various members.

Thinking For A Digital Era

Transform your mindsets for the digital era.
Read the Guidebook

Data Supply Chain

Infographic:
This representation of a data supply chain is segmented into three columns with two to three corresponding segments underneath each larger theme. 
Disclosure contains Acquire and Store. 
Manipulate contains Aggregate and Analyze. 
Consume contains
Use, Share/Sell, and Dispose.

To understand how data works, we need to understand the data supply chain, so we're going to apply some computational thinking to help us think through how all of these pieces fit together. There are three stages of the data supply chain:

1) Disclosure, whether by a person or a sensor or a system;

2) Manipulation, which is where we process data and understand what's possible with it or analyze it in some way; and

3) Consumption, where data is used by a stakeholder or fed back to users as insight about themselves.

At each phase from acquisition to storage, to aggregation, to analysis, to use, to sale and disposal, there are key implications and handoffs that have to happen that make sure that ethics are preserved and the efficiencies occur and that the data is still accurate.

Acquire

The first stage is data acquisition—data is collected from sensors, systems, and humans.

For the purposes of this article, let’s use the example of a driverless car or autonomous vehicle as the context for data’s motion—its journey—through the supply chain. In the acquisition stage of data, the car captures raw data from its on-board sensors, like cameras or speed sensors. It's just bits and bytes, and no work has been applied in terms of processing or thinking about it.

Assets & Things

An asset and things model asks the question, “what are our assets and how do we best protect and leverage them?” That might be tangible assets like real estate or money, or products a company acquired or manufactured.

It is estimated that every person online produced 1.7 MB of data every second in 2020.

That's 1.145 billion gigabytes of data a day.

The world produced twice as much data in 2021 as 2019, with prediction for the next five and ten years increasing exponentially.

Computational Thinking

Decomposition:

breaking down a complex problem into several simpler problems

Abstraction:

a model of a system which leaves out unnecessary parts

Patterns:

using reusable components to minimize error and work

Algorithms:

a series of unambiguous instructions to process data, make decisions and/or solve problems

Programs:

algorithms converted to programming languages; sometimes called applications

Exercise

Thinking Like a Computer

Think of a problem or process you're working with that could benefit from computational thinking, i.e., being broken down into individual steps. What key steps can you identify? When you look at the list of steps, notice how using computational thinking may change the way you see the problem.

Metadata

Metadata is data about another piece of data. We use it to understand, sort, and validate datasets to increase their usefulness. For example, the data in an MP3 is a recording of music, but the information about the artist and song name is metadata—additional data about the core data.

Other common examples of metadata include the send and receive dates of emails, the unique address of a server, or info about which app was used to post a particular message to Twitter. For example, a recent president was found to be using an unsecured phone to post things to Twitter—because Twitter shows which app posted a tweet.

Additional examples of metadata include when a computer file is created or modified, the number of times a post has been viewed on social media, or the number of times a song has been played on Spotify.

Explore the many attributes of data.

There are many, many more factors to consider when analyzing a data set. For a more comprehensive list of attributes, explore the "Attributes of Data" gallery.

Read More

Example

The backwards bicycle

Unlearning deeply embedded mental models is tough—but it can be done.

Check out this video for a great example of how deeply ingrained mental models can be.

Watch on YouTube

You’re not going to get exponential results with a “bike” (mental model) that’s a little better and a little faster. You're going to have to learn how to ride a backwards bicycle.

The good news is that it can be done, and it doesn't necessarily take eight months.

It takes rewiring your automatic responses, which means going through the awkward and frustrating phase where you don’t feel like you're good at what you’re doing.

In this stage, even 'knowing' what you need to do differently is not enough. As the narrator says, knowledge is not equal to understanding.

Why unlearning?

We think about learning as adding to what we already know. But sometimes what we already know gets in the way of learning something new.

When ways of thinking that used to be effective don’t work as well anymore, we need to find new ones. This often requires as much unlearning as learning.

Trying to learn new information without changing the underlying thinking is like trying to paint over peeling paint. You have to strip off the old paint first, otherwise the new paint won’t stick.

“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.”
— attributed to Mark Twain

Example

The Big Dig

When the landscape changes, we need new maps.

This was the situation 15 years ago in Boston thanks to a project called the Big Dig. All the highways were moved from above-ground to below the city.

The navigation devices at the time were of little use because their internal maps became obsolete.

This is the situation we find ourselves in today: the landscape of business has changed, but we haven't yet updated our mental maps for how to succeed.

Example

Introduction of the iPhone

The 2007 announcement by Steve Jobs of the original iPhone is a great example of a horseless carriage.

He began by talking about how Apple was announcing three new products: a touch-screen music player, a mobile phone and an Internet communicator. Then he showed how this wasn’t three products but one.

By doing this, he ensured that people understood the iPhone wasn’t just a phone but had all three of these capabilities.

Exponential thinking is hard for humans

Our brains evolved in an incremental world.

Imagine someone taking 30 steps. These are incremental steps of about two feet each. You have a pretty good sense that it’s about the length of a very large room.

Now imagine someone taking 30 exponential steps, meaning each step doubles in length from the one before. How far would that be?

It turns out it’s nearly the distance to the moon.

An image of the Moon.

Example

Nupedia and Wikipedia

It takes exponential thinking to deliver exponential results.

Wikipedia was originally called Nupedia. It had the same management, technology and mission: to be the world's largest international peer-reviewed encyclopedia.

But Nupedia had a central team that reviewed articles using a seven-step approval process. The result? Only 21 articles got approved in the first year.

Then they reinvented themselves as Wikipedia, which is based on a very different mental model: one that sees the audience not as consumers, but as producers.

With the community editing the articles in alignment with a shared purpose and set of principles, Wikipedia posted 18,000 articles in the first year.

Network effects drive 10x change

The key is unleashing network effects.

Network effects occur when value increases for all members of a network as each new member joins. With network effects, a single interaction can ripple out to generate multiple subsequent interactions.

“Kids Building Tall Tower with Kapla Blocks”

Consider building a tower of blocks or lining up a chain of dominos. Each block or domino can only impact the one right next to it. This kind of linear relationship can only deliver incremental results.

“Guinness World Record - Most dominoes toppled in a spiral”

Sometimes we try to transform large systems as if they were a row of perfectly-aligned dominoes, hoping we can change everything in perfect synchronicity. But real life rarely works this way.

“Exponential Growth”

Now imagine a contraption made up of mouse traps and ping pong balls, like the one in the video. Dropping a ball into the box leads to a chain reaction in which each ball can set off multiple other traps.

Where blocks and dominos are linear and connect one-to-one or one-to-many, ping pong balls generate a network effect because their pattern of connection is non-linear and many-to-many.

Example

Google Maps / Waze

Two different exponential strategies for navigation.

Consider the different strategies of Google Maps and Waze. Both are owned by Google and use a traditional advertising-based business model. Both also have the goal of helping people navigate and avoid traffic. But they have quite different exponential strategies.

Google Maps works by creating a network effect between devices and data. Google can tell where people’s mobile phones are and how fast they are moving at any given time, a passive source of data. That enables them to know where the traffic is in real time. Google Maps is what people use to navigate in unknown circumstances.

By contrast, Waze focuses on creating a network effect between drivers. Waze has cultivated a community where people share what they are seeing as they are driving, so much so that they use Waze to report on their daily commutes, not just to navigate to new destinations.

With Google Maps, devices do the reporting; with Waze, it’s people. They offer different kinds of value, and many people use both.
This is some text inside of a div block.

Example

Uber / Airbnb

Most people don’t realize that the source of their growth comes from a network effect.

Both Uber and Airbnb have platform-based business models. They don’t turn inputs into outputs like most companies. Instead, they are multi-sided platforms that connect supply and demand.

Uber doesn’t employ drivers or own vehicles. Airbnb doesn’t own hotels or employ housekeepers. Instead, Uber’s platform connects people who have cars with people who want rides, and Airbnb connects people who have rooms with people who want a place to stay.

Take a look at these charts for Uber and Airbnb. You can see how the number of drivers and rooms have grown exponentially. This would never have been possible for a taxi company or hotel chain with a linear business model.

Uber and Airbnb aren’t alone in using multi-sided platforms as business models. YouTube, Paypal and Amazon have all done the same: connecting creators and viewers, senders and receivers, and retailers and consumers.

A graph showing the number of new driver-partners starting at Uber each month between July 2012 and January 2015. It is an exponential upward curve.A graph showing the number of guests staying with AirBnB Hosts from 2010 to 2015. It is an exponential upward curve.

The vision gap

How can you help people see the direction more clearly?

A graph illustrating the 'vision gap', which occurs in the 'Launch' and 'Build' phases. A caption reads "Help people get comfortable with moving in a compelling direction towards and undefined destination."

When you are on an exponential path, you don’t have a line of sight to the goal. It’s like sending a rocket into space. You know it’s going up, but you can’t see where it is ultimately going to go.

This poses a challenge to the incremental mindset which wants to know exactly where you are going, how you will get there, how long it will take, and how much it will cost.

To overcome the vision gap, you need to help people get comfortable with moving in a compelling direction towards an undefined destination.

A strong Shared Purpose and Strategic Narrative help create a compelling direction. You can also find a “horseless carriage” to help people make a mindshift that makes the new direction clearer.

"But this is Day 1 for the internet and, if we execute well, for Amazon.com. Today, online commerce saves customers money and precious time. Tomorrow, through personalization, online commerce will accelerate the very process of discovery. "

-Jeffrey P. Bezos: 1997 Letter to Shareholders

Incremental Metrics

Track progress against pre-defined goals, like profit or revenue.

Exponential Metrics

Measure network effects of progress towards creating them, like network size, quality, or growth rate.

Purpose WITH is about co-creation. It’s the Shared Purpose at the heart of your Narrative.

This is what you are creating with others. It is the Shared Purpose to which all your stakeholders are contributing.

It’s important to remember that the purpose you share with your customers and other stakeholders is not just philanthropic. It is not separate from your business—rather, it’s the context for your business.

It is why you do what you do—and why others would want to do it with you.

Your Purpose WITH is something you don’t have to defend or persuade people about. It’s a truth that you hold to be self-evident. For instance, “life, liberty and the pursuit of happiness” is the Shared Purpose of the United States.

How do Thinking Styles work?

The idea is that thinking tends to focus on Ideas, Process, Action or Relationships, and to be oriented towards the big picture or details.

By knowing how members of your team and organization think—and by others knowing how you think—everyone can be more energized, more engaged, more creative and more productive.

Remember that most people are comfortable with more than one Thinking Style, and styles can be fluid and change in different settings. However, most people have one or more dominant styles, just as they are either left- or right-handed.

A mountaintop icon
Explorer thinking is about generating creative ideas
A gps map icon
Planner thinking is about designing effective systems
A lightning bolt icon
Energizer thinking is about mobilizing people into action
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Connector thinking is about building and strengthening relationships
A dictionary icon
Expert thinking is about achieving objectivity and insight
A graph and gear icon
Optimizer thinking is about improving productivity and efficiency
A checklist icon
Producer thinking is about achieving completion and momentum
A speech bubble icon
Coach thinking is about cultivating people and potential

Exercise

What’s your Thinking Style?

When you know your predominant Thinking Styles, you know what naturally energizes you, why certain types of problems are challenging or boring, and what you can do to improve in areas that are important to reaching your goals.

Once you know your default styles, it helps to share them with others, and to have others share theirs with you. In this way, your Thinking Style becomes a useful tool—a kind of social currency—for the team.

iPad with images of quizzes

Shift from E-Mail to Chat

In the e-mail approach, messages are drafted and edited until close to perfect and then sent, just like a paper letter might have been. Text is used to encapsulate (hopefully) complete thinking and convey a thought process from start to finish.

In chat, communication is immediate and bi-directional, like a conversation. This can be a challenging transition for leaders and employees who are used to having time to compose their thoughts. For this reason, and because of unconscious bias towards existing ways of communicating, new users of modern chat systems often use them like an abbreviated e-mail system at first.

Common reasons to perform analysis of data:

Describe

Describe what happened in the past or what is happening in the present.

Example: determine last quarter's profitability or today's air quality level.

Predict

Predict trends or potential outcomes with some degree of certainty, based on past and present data.

Example: forecast next quarter's sales or tomorrow's weather.

Recommend

Recommend options to humans or machine systems based on a variety of inputs.

Example: suggesting movies or news stories to users based on what their peers have watched or read, or proposing changes to text based on the tone a reader might expect.

Decide

Decide the next action without ambiguity—and without additional human input.

Example: accept or reject a user's request for credit.

Diagnose

Diagnose the underlying cause(s) of a result.

Example: identify which part is broken in a car's motor, or find the source of new sales activity.

Discover

Discover new opportunities or combinations within a particular domain.

Example: find unidentified features in photographs, trending discussions on social media, or commonalities between successful investment strategies.

Three key stages of data management:

Data Disclosure

Data at Rest

Data may be sourced from archives or other backups

Guideline: Ensure the context of original consent is known and respected; data security practices should be revisited regularly to minimize risk of accidental disclosure. Aggregating data from multiple sources often represents a new context for disclosure; have the responsible parties made a meaningful effort to renew informed consent agreements for this new context?

Data in Motion

Data is collected in real-time from machine sensors, automated processes, or human input; while in motion, data may or may not be retained, reshaped, corrupted, disclosed, etc.

Guideline: Be respectful of data disclosers and the individuals behind the data. Protect the integrity and security of data throughout networks and supply chains. Only collect the minimum amount of data needed for a specific application. Avoid collecting personally identifiable information or any associated meta-data whenever possible. Maximize preservation of provenance (or lineage).

Data Manipulation

Data at Rest

Data is stored locally without widespread distribution channels; all transformations happen locally.

Guideline: Set up a secure environment for handling static data to minimize the risk of security breaches; ensure data is not mistakenly shared with external networks. Data movement and transformation should be fully auditable.

Data in Motion

Data is actively being moved or aggregated; data transformations use multiple datasets or API calls which might be from various parties; the public Internet may be used for data access or transformation.

Guideline: Ensure that data moving between networks and cloud service providers is encrypted; shared datasets should strive to minimize the amount of data transferred and anonymize as much as possible. Be sure to destroy any temporary databases that contain aggregated data. Are research outcomes consistent with the discloser’s original intentions?

Data Consumption

Personal electronics icon

Data at Rest

Data analytics processes do not rely on live or real-time updates.

Guideline: Consider how comfortable data disclosers would be with how the derived insights are being applied. Gain consent, preferably informed consent, from data disclosers for application-specific uses of data.

Data in Motion

Data insights could be context-aware, informed by sensors, or benefit from streamed data or API calls.

Guideline: The data at rest guidelines for data consumption are equally important here. In addition, adhere to any license agreements associated with the APIs being used. Encrypt data. Be conscious of the lack of control over streamed data once it is broadcast. Streaming data also has a unique range of potential harms—the ability to track individuals, deciphering network vulnerabilities, etc.

100-Day Plan:

Over the next three months, these are the actions you can take to improve your informed consent practices and minimize potential harm:

  1. Evaluate existing ethics codes that your business has agreed to follow. Consider whether they have sufficient guidance for data ethics. If not, host a design session to draft your own Code of Data Ethics. Coordinate with partners and suppliers to ensure their future ability to honor your new Code.
  2. Build an operations plan for communicating and implementing your Code of Data Ethics by charting the roles that furnish, store, anonymize, access, and transform data on behalf of your customers.
  3. Evaluate any informed consent agreements your organization offers for language that may be unclear and could lead to misunderstandings between your business and your customers. Begin to develop a plan to address these inconsistencies by simplifying language and clarifying intent around data use.
  4. Pilot a Data Fluency training program for data scientists, technical architects, and marketing professionals. Use their feedback to refine a larger program for all employees.
  5. Implement regular reviews of data-gathering techniques. Involve a diverse group of stakeholders and maximize transparency of the proceedings.
  6. Perform a gap analysis of your company’s current cybersecurity strategies that provide threat intelligence and other ways of discovering and automatically mitigating potential data breaches. Enumerate the potential harms that could impact your customers if your company mishandles or discloses data about them. Identify the organizations responsible for safeguarding against these missteps and communicate your findings with them.
  7. Develop a training toolkit to teach your employees who interface with customers how to identify harms that occur through the use of your products. Priority-rank the groups within your company who should receive the training with the group that responds to the greatest variety of situations as the highest priority.
  8. Draft and launch a Data Fluency plan for ensuring a shared understanding of data usage and potential harms throughout your organization, including partners and vendors.

Traditional Data

Directly describes an asset’s market position or fundamentals

Broadly accessible, obvious, usually from within financial markets

Tends to be ‘now’ or ‘after the fact’

Tends to be free or low-cost

Often has a long, consistent history

Alternative Data

Can be used to infer fundamentals or something a/effecting fundamentals

Is ‘discovered’ or ‘mapped,’ sometimes not obvious—usually from outside financial markets

May be used to predict the future

Tends to be expensive

May be shorter or less consistent

Within the financial industry, there are many different APIs available. Here are some examples that are connected and recombined regularly in everything from disruptive personal budget apps to enormous multinational banks.

Service

Type

Records

Used for

Benzinga

News

Companies, stories, authors

Market intel

Yodlee, Plaid

Financial data portal for individuals

Accounts, investments, transactions, identity, etc.

Quickly creating 'consumer' fintech apps integrated with banks/others

Stripe, PayPal

Merchant services and know-your-customer

Users, payments, transactions, invoices

Enabling e-commerce

Apple Pay, Google Pay, authorize.net

Payment method/wallet

User, card numbers, authorizations

Making digital payments in person or online

Coinbase

Blockchain market/pricing data

Currencies

Understanding crypto positions

Ripple

Currency exchange

Currencies, Ripple's own currency

Reducing payments friction

Bloomberg

Pricing, market data, news

Price, news, etc.

Market intel

Crunchbase, Angellist

Company/startup info

Companies, investors, founders, developers

Tracking and understanding startups

Clearbit

Professional contacts

Individuals, companies, employment history, contact info

Updating CRMs

Recombination is key

Calls:
Verbs

Records/Results:
Nouns

...create mashups

Recombination is a key mindset for working with APIs—the mixing and matching of various elements of data and processing functions in different systems to create new value.

In the music world, 'mashups' refers to carefully layering and timing multiple tracks (and 'samples') to create a unique sound. Unlike remixes which might layer a new beat or add a guest appearance by another artist, mashups are significantly different from their original track.

In the same way, recombining bits of data and processing them in new ways can go beyond additive, incremental value to creating something entirely new—or vastly faster or cheaper than a human-mediated approach.

Recombination of APIs usually happens around a couple of key elements.

First, 'calls' are commands passed through an API, like 'get,' 'put' or 'delete.' These calls, which are always verbs, tell a remote system to do things like search, update or delete. These actions are often performed on 'records, or 'objects' which are entries in a database or other system; you can think of these as nouns.

Get

Search for contact records matching "apple" company with name "Johnny Appleseed"

Post

If a record exists, then update the record with new phone number "855-2222222"

If a record doesn't exist, then create a new record with that company, name and phone number

Delete

Delete contact

Recombination: Mashup

Let's go through a hypothetical example of a very simple algorithm (a script of precise actions for a computer to follow):

RECORD

CALL

API

IF a STORY about ACME is posted on BENZINGA

AND we hold stock in ACME

CREATE a COMPANY in SALESFORCE

THEN GET the STORY AND PUT it in SALESFORCE

In this example, a bank's systems are directed to send a search request (or 'query') to a financial news company, Benzinga, searching for any stories about Acme Incorporated. If there are any stories, the script checks to see if the bank holds stock in that company. If it does, the system will create a new company record in Salesforce (the bank's customer relationship management software), and then get the entire story text from the news service and attach it to that company record.

This used to be a manual operation—the cost of which might have been prohibitive to do at scale. But with APIs and the simplest of algorithms, these three different companies (the bank, Benzinga, and Salesforce) can be connected quickly and pass data and commands between them. In this case, the bank is a 'consumer' for the API 'provider' of Benzinga.

By recombining key functions from several systems, creative individuals inside the bank can automate simple actions that used to take humans a lot of time. They don't necessarily need to know how to manipulate code, either, with modern tools that provide human-friendly interfaces to machine systems.

Far more complex datasets, commands, and instruction sets can be applied here as part of various strategies for machine learning, app development, and other topics out of the scope of this guide. Nearly all modern technology strategies use APIs to connect different datasets and systems to each other.

Platforms don’t have to be digital.

Any resource that enables network effects can be a platform.

Example

Encyclopedias

Things:

Encyclopedia Britannica’s model focused on things and people: hiring writers and editors to produce books.

People:

Nupedia shifted to the right with a focus on people and technology, but it was still distributing knowledge through a digital pipe.

Ideas:

Encarta streamlined the pipes for information delivery by going totally digital with traditional encyclopedia content.

Connections:

Wikipedia moved to technology and relationships as a platform connecting a community of co-creators.

Elements of a platform thinking model

To design your platform thinking model, define these fundamental elements.  

In order to advance Shared Purpose, a platform needs to create a mindshift and connect available resources and social currency so it can generate network effects and achieve 10X results.

Shared Purpose

What is the goal shared by everyone connected by this platform?

Platform

What is the vehicle that creates exponential value through network effects?

Mindshift

What is the shift from one mental model to another required to use this platform?

Available Resources

What resources (things, people, ideas, connections) are connected to create network effects?

Network Effects

How is value increased as each new member
joins and participates?

10x Results

What exponential outcomes will this platform generate?

How to design principles

1. Find the fork

2. Develop a principle to direct the choice

3. Test and refine

1. Find the fork

A “fork in the road” is a decision that requires Decision Principles, because either path could be viable. You can imagine reasons to take either one, depending on circumstances, and you can’t know in advance what the circumstances will be.

“Be safe” isn’t a Principle because it’s so vague that there’s no way to base a decision on it, but also because its alternative, “Risk injury,” isn’t reasonable for most people.

One large company developed a Principle that called for employees to “be all in.” That may seem like a value at first, but you can tell that it’s a decision principle because there’s a viable alternative: “Change incrementally to hedge your bets.” And, in fact, there are situations in which it makes sense to do just that.

If you’re developing Principles around the value of collaboration, your choice isn’t whether or not to collaborate; it’s how to handle the inevitable disagreements that come up between people who are collaborating.

Similarly, if you’re developing Principles around the value of innovation, you’ve already chosen to take risks; now you need help deciding which particular risks are worth taking and how much risk to take at any given moment.

2. Develop a principle to direct the choice

This step bridges the gap between your values and goals and the Decision Principles that helps you achieve them.

For example, let’s say your organization has a value of maintaining focus and agility. To understand how that might translate into Decision Principles, think of how you would coach a tennis player to stay focused and agile while returning a serve: stay on your toes, keep your eye on the other player, be prepared to let the serve go by, etc.

Here are three ways to turn a goal or value into a decision principle:

  1. Start with an existing value statement and make it more specific. “Be customer-centric” is a good value, but it doesn’t tell you how to make choices that result in customer-centricity. To create guidelines that direct your choices, make it more specific—like Amazon’s “Start from the customer and work backwards” or “Consider competitors but obsess about customers.”
  2. Start with an existing rule or policy that’s too rigid, and loosen it to provide more autonomy based on context. “All processes must be open”
    is a rigid rule. “Default to an open process unless there’s a good reason not to, in which case a closed process is OK” leaves room for judgment at the fork in the road.
  3. Look for places where no policy or rule exists to guide decisions, and base Decision Principles on general values. This is how IBM approached the challenge of creating social media guidelines for employees. The fork in the road was “How do we manage the way employees present themselves in public so that it reflects well (or at least not poorly) on the company?”

IBM’s Principles give employees autonomy to behave as they wish on social media as long as they stay within the boundaries of the organization’s corporate values. In an example of nested Principles, the first item in IBM’s social media policy is “Know and follow IBM's Business Conduct Guidelines.”

3. Test and refine

A new Decision Principle is successful if it meets these criteria:

It’s neither too broad nor too specific. It doesn’t lapse into vague value statements that give employees too much autonomy, but it also doesn’t overprescribe what to do to the point of eliminating all flexibility.

It points out available, viable options and leaves the choice between them open. For example, IBM could have created a rule requiring all of its employees to announce their IBM affiliation every time they post anything anywhere online. However, in some situations, that’s neither relevant nor appropriate, so IBM made Decision Principles that allows employees to decide whether to identify their employer.

It’s phrased in a way that is easy to remember and fits your corporate culture. Ideally, decision principles are conversational phrases that people can recall and use in the moment, rather than having to look them up every time they have to make a decision.

IBM’s social media Decision Principles includes “Be yourself,” “Try to add value,” and “Respect your audience.” Another company turned its value of being ethical into the principle “Would your mother approve?”

Explorer thinking is about generating creative ideas.

Explorer

Details
Big Picture

Planner thinking is about designing effective systems.

Planner

Energizer thinking is about mobilizing people into action.

Energizer

Connector thinking is about 
building & strengthening relationships.

Connector

Expert thinking is about achieving objectivity and insight

Expert

Optimizer thinking is about improving productivity & efficiency.

Optimizer

Producer thinking is about achieving completion & momentum.

Producer

Coach thinking is about cultivating people & potential.

Coach

Orientation
Ideas
Relationships
Action
Process
Focus

Click on a Thinking Styles tile to flip to the definition

Flip All

Explore use cases for quantum spanning from electronic vehicles to complex energy challenges, along with explainers of key quantum concepts.

What is Quantum Computing? | IBM

This white paper by Accenture details their perspective on the future of quantum computing with compare and contrasts to analog computing, foresight into business use cases and steps you can take to apply this to your business.

Get Ready for the Quantum Impact

Want to get nerdy and experiment with quantum circuits? IBM built an interactive tool for you to experiment with—all you need is a browser.

IBM Quantum Composer

Our virtual experience impacts our physical well-being. Online harassment has real-world consequences. Read this article to see how the personal space boundary was developed to curb the virtual harassment of avatars—our virtual extensions of self.

Meta establishes 4-foot “personal boundary” to deter VR groping [Updated] | Ars Technica

Microsoft Azure provides a simple and direct set of definitions, explanations and examples of quantum computing.

What is Quantum Computing | Microsoft Azure

Learn about quantum computing as it's explained to a child, a teen, an undergrad, a graduate student, and an expert to see the concept at various levels of complexity and gain language to communicate it to others.

Quantum Computing Expert Explains One Concept in 5 Levels of Difficulty | WIRED - YouTube

Acura is the first automaker to open a digital showroom in the metaverse. This digital showroom offers a digital look at the company's newest model coupled with a limited edition NFT and digital clothing line by artist Andreas Wannerstedt. Acura is differentiating itself from other competitors by meeting customers in virtual worlds.

Acura Integra NFT

Horizon Worlds is a virtual world powered by Meta's Oculus technology. Meta is the rebranded name for the Facebook corporation, and their rebrand emphasizes the mainstream importance of metaverses. Given Meta's considerable financial resources and popularity, as well as VR hardware technology, Horizon Worlds will likely be a prominent metaverse over the next few years.

Horizon Worlds | Virtual Reality Worlds and Communities

The Sandbox is a metaverse that was initially a mobile phone game and has pivoted to become a decentralized immersive 3D world-builder. It has over two million users. To join in, you will need a cryptocurrency wallet that enables you to buy and sell NFTs on its marketplace, backed by the Ethereum blockchain. A unique aspect of The Sandbox is the ability to buy, sell and rent out virtual land, sometimes for a profit.

The Sandbox Game — User-Generated Crypto & Blockchain Games

Decentraland is a metaverse where users have the agency to develop and profit from their content. It was the first metaverse to be backed by the Ethereum cryptocurrency. Its blockchain-based software allows users to purchase and own virtual land as a recorded digital asset.

Welcome to Decentraland

Virtual worlds lack physical boundaries and are by nature immersive and deeply expansive. Currently, the most coveted metric for any online experience is user engagement. The metaverse can host millions of users simultaneously, revolutionizing event production. Pop star Ariana Grande's massively attended and immersive online concert shows us the potential for future music and entertainment platform events.

Fortnite’s Ariana Grande concert offers a taste of music in the metaverse | TechCrunch

In an open and immersive virtual world, data, currencies, and transactions are core aspects of a digitally native experience. Use this article to get to know how these ideas are entangled with the economic fabric of virtual reality.

The Metaverse and Crypto | The Motley Fool

Roblox is a gaming platform that has several virtual worlds contained within it. Wildly popular first among young people, Roblox has an active user base exceeding 150 million. What sets this platform apart from its competitors is its concern for the safety of its (often young) user base while connecting them in real-time. Their success proves a critical aspect of a developing metaverse is real-time interaction with engaging activities in a welcoming environment.

Roblox

Ikea shortens the gap between designing your space and purchasing their products by developing an AR app that helps you improve your furniture buying experience.

The Ikea Place App Shows the Practical Promise of AR Kit | WIRED

Virtual reality and the technologies that power it are not only changing the way we think about work but also how and where we work together. This technology opens up opportunities for business and innovation on a global scale.

How the Metaverse Could Change Work

MetaverseDAO is a Decentralized Autonomous Organization (DAO) that creates value through "yield-farming" across different networks. This site is not a metaverse but a financial organization that uses its profits to build VR/AR gaming. Using blockchain technology, the user's who have invested in this process collectively vote and authorize projects.

Metaverse DAO – Let's build the future

New technologies can have overlapping capabilities while taking up the same conceptual space. Use this article to understand the basics of VR, AR, MR, and XR and how they relate to each other.

VR vs. AR vs. MR vs. XR: What's the difference? - Big Think

There is a profound opportunity to develop AR/VR technology that uplifts marginalized and disabled communities. Read this post as it is a powerful primer on future action and innovation toward an accessible and equitable Metaverse.

Current and Potential Uses of AR/VR for Equity and Inclusion | ITIF

Use this article to familiarize yourself with the basic concepts of the Metaverse. It contains an interesting take on how VR headsets will need to become a lot more user-friendly before GenZ mass adopts the hardware.

The creation of the metaverse: The market | VentureBeat

Learn why some of the biggest banks are investing in quantum computing and how simulations are used to forecast market effects. Could the race to this new faster technology redefine the banking industry?

Goldman, Wells Fargo, JPMorgan embrace quantum computing - Protocol

Curious about the market potential for VR and AR? Introduce yourself to three reasons why VR and AR might be considered "slow to take off".

3 Reasons Why VR and AR Are Slow to Take Off

This fun-to-watch introduction to quantum computing introduces fundamentals such as the definition of a qubit, quantum entanglement, and some potential use cases for this type of computing.

Quantum computers: Computing the impossible - YouTube

People bring behaviors like creativity, joy and care into the metaverse. They also bring bad ones, like harassment and abuse. The metaverse as an idea requires moderating not just content but attending to behavior. Some moments of harassment lead to innovation of features like a personal boundary function around an avatar. Also there is a lot of opportunity for skillful upgrades of AI and content moderation—especially in 'context-aware' recognition of potential harms.

Can we create a moral metaverse? | The metaverse | The Guardian

Several issues are important to solve in the creation of metaverses, such as hyper-reality that causes VR sickness and privacy. Users are willing to engage in an exchange of data as long as they have agency over it. If technology starts to catalog thought through Brain-Computer Interfaces (BCI) or biometric data larger ethical issues can arise.

Now Is The Time To Talk About Ethics And Privacy In The Metaverse

Online video games are a rallying point for entertainment and world-building. The need to play, explore and create is a shared value between games and metaverses because gaming is often an entry point into new ideas and technology. The metaverse takes the world-building of gaming a step further and releases us from any single programmed narrative, and allows the user to explore and define their own experience.

What distinguishes a metaverse from an online video game? – Plugavel

Take a deep dive into the definitions of the metaverse and their financial and market implications with this white paper written by Citibank.

Metaverse and Money: Decrypting the Future

If you still don't quite get what the Metaverse is, this article will help you with some basic definitions, relationships, and applications.

The Metaverse, Explained for People Who Still Don’t Get It

Another dive into the ideas, structure and potential of the metaverse. The important take away is that the term 'Metaverse' "doesn't refer to one specific type of technology, but rather a broad (and often speculative) shift in how we interact with technology."

What Is the Metaverse, Exactly? | WIRED

APIs are becoming very popular, and many companies are experiencing API-related cybersecurity incidents. Techradar breaks down the facts about API security risks and links them to a report that can help enterprises make informed decisions about their data.

APIs are becoming a cybersecurity disaster zone

By meeting in virtual space teams create a space for relationships to grow regardless of physical proximity. Oculus by Meta looks to promote an immersive and global remote working culture using VR technology.

Workrooms | VR for Business Meetings

A quick read focusing on how brand management teams can access the marketing and community potential of the metaverse. Becoming an early adopter in this new digital landscape sets brands apart from their competitors.

How Brands Can Enter the Metaverse

This whitepaper from ONYX by J.P Morgan promotes a "buy-in early" mentality alongside a valuation of the metaverse being a $1 trillion market opportunity.

Opportunities in the Metaverse

A patch of virtual real-estate in the metaverse Decentraland sold for the equivalent of 2.4 million USD using MANA (Decentraland's unique cryptocurrency). These digital "land grabs" show a building interest and act as a legitimizing signal for innovation, entrepreneurship, and digital business.

Virtual real estate plot sells for record $2.4 million | Reuters

A CNBC video reporting on the speculative value of virtual real-estate while also explaining some fundamentals of the potential metaverse.

The risks and rewards of investing in the Metaverse real estate boom

This research piece by IBM explores various quantum computing possibilities for the financial world.

Getting your financial institution ready for the quantum computing revolution

Kurzgesagt makes creative, visually-compelling short videos that explore advanced topics in simple terms. Here, they unpack the bizarre dynamics of qubits and why quantum computing is so compelling.

Quantum Computers Explained – Limits of Human Technology

Ikea is sharing people’s best Ikea hacks, and they’re brilliant

Personalization has been a buzzword in product innovation and marketing for years, but many brands are challenged to find ways to personalize that are efficient, relevant, and valuable. Adidas succeeded in finding that balance—leveraging cutting edge tech just enough to create valuable personal take-aways for this shared physical experience.

3 Takeaways from Adidas's Use of Personalized Content at the Boston Marathon

One way co-creation and shared purpose can show up between brands and customers is through supply chain transparency. It's interesting to see how blockchain can make it possible to offer supply chain information directly to the customer as they shop, with very little friction. We're curious to see how this data-driven conversation between brands and customers evolves, and excited to see the customer-to-farmer tip option facilitated by this tech!

IBM Launches Blockchain Food Tracking Network, Joined by Retail Giant Carrefour

In our conversations about Thinking Styles, we often discuss how enterprise culture sees some styles as more valuable than others in leadership roles. We had some epiphanies when we combined the model in this HBR article with our own, thinking about how different Thinking Styles may be expressed in these various leadership types.

The Eight Archetypes of Leadership

Great example of an activity that happens in the relationship between customer and company, but is totally unrelated to the purchase or use of the product. You don't have to make origami out of the chopstick paper to enjoy eating at a sushi restaurant... but the paper's there so why not add a little value and meaning to the experience? And wouldn't it be cool if brands co-created this with customers by printing chopstick sleeves with patterns intended for origami? I noticed some customers have already come up with designs which use the pattern on the paper in creative ways.

13,000 Origami Sculptures Made From Chopstick Sleeves Left as “Tips” in Japan

The long term relationship between tech users and sellers includes more interactions related to usage and repair than new purchases. Pulling more of those interactions into their ORBIT—regardless of where the products were purchased—is a smart move.

Total Tech Support Dashboard – Best Buy

Interesting use of mobile and AI to enhance a brand ORBIT around a shared purpose with little data

This Online Tool Shows You Exactly How Old Your Skin Looks

Talk about generating brand gravity—"I invest in brands who invest in me."

US: Acorns Found Money programme lets brands invest in Millennials

Convenience stores + DIY food prep + social media = milkshakes as social currency. Imagine all the free marketing Chevron and F'Real are getting from this. What's the key? Customers become co-creators by making the shakes themselves, which makes stopping at a gas station into a shareable event.

Even Better Than the F’Real Thing

Dangerous or negative things can occur in an ORBIT too. Shared interests often come with other shared traits or demographics, which can make customer communities a prime target for third party manipulation. Brands and products which are fostering peer to peer co-creation and communication should be aware of how those communities may be exploited. The challenge: finding the right balance of empowering customers to freely connect and managing peer-to-peer spaces as a reflection of your brand's Shared Purpose and values.

From Fortnite to Alt-Right

"All Porsche models have something in common: They have a soul. A certain feeling you get as a driver as soon as you get behind the wheel." Porsche knows that music is a major factor in shaping that "certain feeling," so they leveraged a partnership with Apple Music in a playlist representing their new electric vehicle the Taycan. Smart move in giving a digital vibe to this new-tech vehicle, while also adding to the ongoing experience of the brand as atmosphere.

Soul, Electrified by Porsche - Apple Music Playlist

Forbes highlights a trend in gender-targeted brands that are aligning with  socio-cultural conversations relevant to their customers. Especially appreciated this quote from a marketing executive:  “Brands must first look at their mission statement and ethos to ensure that the messaging they want to deploy aligns with their core. Consumers can sense when something isn’t authentic and it will instantly set up the brand for unwanted backlash.”

It's Time To Redefine Masculinity

Analog, linear thinking: more, better, faster

Advanced technologies may not look impressive at first, while our thinking catches up with their potential. The language of “more, better, faster” lets us know when we are approaching technology with a limiting, incremental, analog mindset—and indicates where we need to raise the minimum level of fluency so we can see what’s really possible.

For an example of analog vs. digital thinking, consider the internet. Early users thought of the internet as an incremental improvement on analog ways of doing things: more information (online newspapers), a better way to promote products (the banner advertisement), and a faster postal system (e-mail). Most people couldn’t foresee what paradigms the internet makes possible today (like social networks, massive multiplayer gaming and remote robotic surgery, to name but a few) until a critical mass of people—from many disciplines—became fluent in how it worked and discovered new digital ways of thinking about value, information and community.

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What is Quantum Computing? | IBM
IBM
Garrett Pepper

Explore use cases for quantum spanning from electronic vehicles to complex energy challenges, along with explainers of key quantum concepts.

Get Ready for the Quantum Impact
Accenture
Garrett Pepper

This white paper by Accenture details their perspective on the future of quantum computing with compare and contrasts to analog computing, foresight into business use cases and steps you can take to apply this to your business.

IBM Quantum Composer
IBM
Garrett Pepper

Want to get nerdy and experiment with quantum circuits? IBM built an interactive tool for you to experiment with—all you need is a browser.

Meta establishes 4-foot “personal boundary” to deter VR groping [Updated] | Ars Technica
Ars Technica
Garrett Pepper

Our virtual experience impacts our physical well-being. Online harassment has real-world consequences. Read this article to see how the personal space boundary was developed to curb the virtual harassment of avatars—our virtual extensions of self.

What is Quantum Computing | Microsoft Azure
Microsoft
Garrett Pepper

Microsoft Azure provides a simple and direct set of definitions, explanations and examples of quantum computing.

Quantum Computing Expert Explains One Concept in 5 Levels of Difficulty | WIRED - YouTube
Garrett Pepper

Learn about quantum computing as it's explained to a child, a teen, an undergrad, a graduate student, and an expert to see the concept at various levels of complexity and gain language to communicate it to others.

Acura Integra NFT
Acuraverse.com
Garrett Pepper

Acura is the first automaker to open a digital showroom in the metaverse. This digital showroom offers a digital look at the company's newest model coupled with a limited edition NFT and digital clothing line by artist Andreas Wannerstedt. Acura is differentiating itself from other competitors by meeting customers in virtual worlds.

Horizon Worlds | Virtual Reality Worlds and Communities
Oculus
Garrett Pepper

Horizon Worlds is a virtual world powered by Meta's Oculus technology. Meta is the rebranded name for the Facebook corporation, and their rebrand emphasizes the mainstream importance of metaverses. Given Meta's considerable financial resources and popularity, as well as VR hardware technology, Horizon Worlds will likely be a prominent metaverse over the next few years.

The Sandbox Game — User-Generated Crypto & Blockchain Games
Sandbox.game
Garrett Pepper

The Sandbox is a metaverse that was initially a mobile phone game and has pivoted to become a decentralized immersive 3D world-builder. It has over two million users. To join in, you will need a cryptocurrency wallet that enables you to buy and sell NFTs on its marketplace, backed by the Ethereum blockchain. A unique aspect of The Sandbox is the ability to buy, sell and rent out virtual land, sometimes for a profit.

Welcome to Decentraland
Decentraland
Garrett Pepper

Decentraland is a metaverse where users have the agency to develop and profit from their content. It was the first metaverse to be backed by the Ethereum cryptocurrency. Its blockchain-based software allows users to purchase and own virtual land as a recorded digital asset.

Fortnite’s Ariana Grande concert offers a taste of music in the metaverse | TechCrunch
Tech Crunch
Garrett Pepper

Virtual worlds lack physical boundaries and are by nature immersive and deeply expansive. Currently, the most coveted metric for any online experience is user engagement. The metaverse can host millions of users simultaneously, revolutionizing event production. Pop star Ariana Grande's massively attended and immersive online concert shows us the potential for future music and entertainment platform events.

The Metaverse and Crypto | The Motley Fool
The Motley Fool
Garrett Pepper

In an open and immersive virtual world, data, currencies, and transactions are core aspects of a digitally native experience. Use this article to get to know how these ideas are entangled with the economic fabric of virtual reality.

Roblox
Roblox
Garrett Pepper

Roblox is a gaming platform that has several virtual worlds contained within it. Wildly popular first among young people, Roblox has an active user base exceeding 150 million. What sets this platform apart from its competitors is its concern for the safety of its (often young) user base while connecting them in real-time. Their success proves a critical aspect of a developing metaverse is real-time interaction with engaging activities in a welcoming environment.

The Ikea Place App Shows the Practical Promise of AR Kit | WIRED
Wired
Garrett Pepper

Ikea shortens the gap between designing your space and purchasing their products by developing an AR app that helps you improve your furniture buying experience.

How the Metaverse Could Change Work
Harvard Business Review
Garrett Pepper

Virtual reality and the technologies that power it are not only changing the way we think about work but also how and where we work together. This technology opens up opportunities for business and innovation on a global scale.

Metaverse DAO – Let's build the future
Metaversedao.app
Garrett Pepper

MetaverseDAO is a Decentralized Autonomous Organization (DAO) that creates value through "yield-farming" across different networks. This site is not a metaverse but a financial organization that uses its profits to build VR/AR gaming. Using blockchain technology, the user's who have invested in this process collectively vote and authorize projects.

VR vs. AR vs. MR vs. XR: What's the difference? - Big Think
Big Think
Garrett Pepper

New technologies can have overlapping capabilities while taking up the same conceptual space. Use this article to understand the basics of VR, AR, MR, and XR and how they relate to each other.

Current and Potential Uses of AR/VR for Equity and Inclusion | ITIF
ITIF
Garrett Pepper

There is a profound opportunity to develop AR/VR technology that uplifts marginalized and disabled communities. Read this post as it is a powerful primer on future action and innovation toward an accessible and equitable Metaverse.

The creation of the metaverse: The market | VentureBeat
VentureBeat
Garrett Pepper

Use this article to familiarize yourself with the basic concepts of the Metaverse. It contains an interesting take on how VR headsets will need to become a lot more user-friendly before GenZ mass adopts the hardware.

Goldman, Wells Fargo, JPMorgan embrace quantum computing - Protocol
Protocol
Garrett Pepper

Learn why some of the biggest banks are investing in quantum computing and how simulations are used to forecast market effects. Could the race to this new faster technology redefine the banking industry?

3 Reasons Why VR and AR Are Slow to Take Off
Gartner
Garrett Pepper

Curious about the market potential for VR and AR? Introduce yourself to three reasons why VR and AR might be considered "slow to take off".

Quantum computers: Computing the impossible - YouTube
Garrett Pepper

This fun-to-watch introduction to quantum computing introduces fundamentals such as the definition of a qubit, quantum entanglement, and some potential use cases for this type of computing.

Can we create a moral metaverse? | The metaverse | The Guardian
The Guardian
Garrett Pepper

People bring behaviors like creativity, joy and care into the metaverse. They also bring bad ones, like harassment and abuse. The metaverse as an idea requires moderating not just content but attending to behavior. Some moments of harassment lead to innovation of features like a personal boundary function around an avatar. Also there is a lot of opportunity for skillful upgrades of AI and content moderation—especially in 'context-aware' recognition of potential harms.

Now Is The Time To Talk About Ethics And Privacy In The Metaverse
Forbes
Garrett Pepper

Several issues are important to solve in the creation of metaverses, such as hyper-reality that causes VR sickness and privacy. Users are willing to engage in an exchange of data as long as they have agency over it. If technology starts to catalog thought through Brain-Computer Interfaces (BCI) or biometric data larger ethical issues can arise.

What distinguishes a metaverse from an online video game? – Plugavel
Plugavel
Garrett Pepper

Online video games are a rallying point for entertainment and world-building. The need to play, explore and create is a shared value between games and metaverses because gaming is often an entry point into new ideas and technology. The metaverse takes the world-building of gaming a step further and releases us from any single programmed narrative, and allows the user to explore and define their own experience.

Metaverse and Money: Decrypting the Future
Citi Bank
Garrett Pepper

Take a deep dive into the definitions of the metaverse and their financial and market implications with this white paper written by Citibank.

The Metaverse, Explained for People Who Still Don’t Get It
Vice
Garrett Pepper

If you still don't quite get what the Metaverse is, this article will help you with some basic definitions, relationships, and applications.

What Is the Metaverse, Exactly? | WIRED
Wired
Garrett Pepper

Another dive into the ideas, structure and potential of the metaverse. The important take away is that the term 'Metaverse' "doesn't refer to one specific type of technology, but rather a broad (and often speculative) shift in how we interact with technology."

APIs are becoming a cybersecurity disaster zone
TechRadar
Garrett Pepper

APIs are becoming very popular, and many companies are experiencing API-related cybersecurity incidents. Techradar breaks down the facts about API security risks and links them to a report that can help enterprises make informed decisions about their data.

Workrooms | VR for Business Meetings
Oculus
Garrett Pepper

By meeting in virtual space teams create a space for relationships to grow regardless of physical proximity. Oculus by Meta looks to promote an immersive and global remote working culture using VR technology.

How Brands Can Enter the Metaverse
Harvard Business Review
Garrett Pepper

A quick read focusing on how brand management teams can access the marketing and community potential of the metaverse. Becoming an early adopter in this new digital landscape sets brands apart from their competitors.

Opportunities in the Metaverse
JPMorgan Chase
Garrett Pepper

This whitepaper from ONYX by J.P Morgan promotes a "buy-in early" mentality alongside a valuation of the metaverse being a $1 trillion market opportunity.

Virtual real estate plot sells for record $2.4 million | Reuters
Reuters
Garrett Pepper

A patch of virtual real-estate in the metaverse Decentraland sold for the equivalent of 2.4 million USD using MANA (Decentraland's unique cryptocurrency). These digital "land grabs" show a building interest and act as a legitimizing signal for innovation, entrepreneurship, and digital business.

The risks and rewards of investing in the Metaverse real estate boom
CNBC
Garrett Pepper

A CNBC video reporting on the speculative value of virtual real-estate while also explaining some fundamentals of the potential metaverse.

Getting your financial institution ready for the quantum computing revolution
IBM
MJ Petroni
Chief Exponential Officer

This research piece by IBM explores various quantum computing possibilities for the financial world.

Quantum Computers Explained – Limits of Human Technology
Kurzgesagt
MJ Petroni
Chief Exponential Officer

Kurzgesagt makes creative, visually-compelling short videos that explore advanced topics in simple terms. Here, they unpack the bizarre dynamics of qubits and why quantum computing is so compelling.

3 Takeaways from Adidas's Use of Personalized Content at the Boston Marathon
Personalized content is becoming more popular in the marketing scene. What has your company done in that context?
Entrepreneur
Jessica Long
Chief Empowerment Officer

Personalization has been a buzzword in product innovation and marketing for years, but many brands are challenged to find ways to personalize that are efficient, relevant, and valuable. Adidas succeeded in finding that balance—leveraging cutting edge tech just enough to create valuable personal take-aways for this shared physical experience.

IBM Launches Blockchain Food Tracking Network, Joined by Retail Giant Carrefour
Albert Heijn, Holland’s largest supermarket chain, has revealed it is using blockchain for its own-brand “sustainable” orange juice’s supply chain.
Cointelegraph
Jessica Long
Chief Empowerment Officer

One way co-creation and shared purpose can show up between brands and customers is through supply chain transparency. It's interesting to see how blockchain can make it possible to offer supply chain information directly to the customer as they shop, with very little friction. We're curious to see how this data-driven conversation between brands and customers evolves, and excited to see the customer-to-farmer tip option facilitated by this tech!

The Eight Archetypes of Leadership
Which kind of leader are you?
Harvard Business Review
Jessica Long
Chief Empowerment Officer

In our conversations about Thinking Styles, we often discuss how enterprise culture sees some styles as more valuable than others in leadership roles. We had some epiphanies when we combined the model in this HBR article with our own, thinking about how different Thinking Styles may be expressed in these various leadership types.

13,000 Origami Sculptures Made From Chopstick Sleeves Left as “Tips” in Japan
Instead of money, waiters in Japan receive origami as tips.
My Modern Met
Jessica Long
Chief Empowerment Officer

Great example of an activity that happens in the relationship between customer and company, but is totally unrelated to the purchase or use of the product. You don't have to make origami out of the chopstick paper to enjoy eating at a sushi restaurant... but the paper's there so why not add a little value and meaning to the experience? And wouldn't it be cool if brands co-created this with customers by printing chopstick sleeves with patterns intended for origami? I noticed some customers have already come up with designs which use the pattern on the paper in creative ways.

Total Tech Support Dashboard – Best Buy
With a Total Tech Support plan, we'll support your tech, no matter where you purchased it. Visit the member dashboard to get help in store, over the phone and 24/7 online.
BestBuy.com
Jessica Long
Chief Empowerment Officer

The long term relationship between tech users and sellers includes more interactions related to usage and repair than new purchases. Pulling more of those interactions into their ORBIT—regardless of where the products were purchased—is a smart move.

This Online Tool Shows You Exactly How Old Your Skin Looks
The results are surprising.
Allure
Jessica Long
Chief Empowerment Officer

Interesting use of mobile and AI to enhance a brand ORBIT around a shared purpose with little data

Even Better Than the F’Real Thing
We were living a meme, one that as far as I can tell started just shortly before it swept us up in its B6 Self-Serve Blender-like force.
link.medium.com
Jessica Long
Chief Empowerment Officer

Convenience stores + DIY food prep + social media = milkshakes as social currency. Imagine all the free marketing Chevron and F'Real are getting from this. What's the key? Customers become co-creators by making the shakes themselves, which makes stopping at a gas station into a shareable event.

From Fortnite to Alt-Right
There’s a reason video games are such fertile ground for white nationalist recruitment.
The New York Times
Jessica Long
Chief Empowerment Officer

Dangerous or negative things can occur in an ORBIT too. Shared interests often come with other shared traits or demographics, which can make customer communities a prime target for third party manipulation. Brands and products which are fostering peer to peer co-creation and communication should be aware of how those communities may be exploited. The challenge: finding the right balance of empowering customers to freely connect and managing peer-to-peer spaces as a reflection of your brand's Shared Purpose and values.

Soul, Electrified by Porsche - Apple Music Playlist
The Taycan will be the first fully-electric Porsche - and just as soulful as the music on this playlist.
Apple Music
Jessica Long
Chief Empowerment Officer

"All Porsche models have something in common: They have a soul. A certain feeling you get as a driver as soon as you get behind the wheel." Porsche knows that music is a major factor in shaping that "certain feeling," so they leveraged a partnership with Apple Music in a playlist representing their new electric vehicle the Taycan. Smart move in giving a digital vibe to this new-tech vehicle, while also adding to the ongoing experience of the brand as atmosphere.

It's Time To Redefine Masculinity
As we push for that change, brands have the power to not just play a role in the cultural conversation, but to help shape it.
Forbes
Jessica Long
Chief Empowerment Officer

Forbes highlights a trend in gender-targeted brands that are aligning with  socio-cultural conversations relevant to their customers. Especially appreciated this quote from a marketing executive:  “Brands must first look at their mission statement and ethos to ensure that the messaging they want to deploy aligns with their core. Consumers can sense when something isn’t authentic and it will instantly set up the brand for unwanted backlash.”