Intro to Multi-Sided Platforms

Adding a new dimension to digital value


Digital businesses like app stores, streaming channels, e-commerce sites, and video game ecosystems are forms of a new business model: the multi-sided platform. 

Learn how companies combine marketplaces, communities, infrastructure, and data to achieve unforeseen scale.

Learning Outcomes
  • What a multi-sided platform is and why it's important to understand
  • Ways to interact with a multi-sided platform (hosting, offering, co-creating and/or consuming value)
  • The fundamental elements of an MSP: purpose, community, marketplace, infrastructure and data
  • The build, buy or partner question of building a platform
  • The pros and cons of the MSP model
  • "Winner takes all" strategies and risks
  • The pitfalls of an 'extraction economy'


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