Intermediation and Disintermediation using Cloud and API

Shifting from 'cannibalization' to 'co-creation'


Cloud and API value models can sometimes be hard for businesses to integrate. Understandable concerns about internal competition or 'cannibalizing' existing revenue centers often result in resistance to new strategies. And intermediation and disintermediation of customer relationships by channels, partners, and solution providers can be hard to navigate. In this session, we'll discuss mindset shifts and new incentives that allow innovation without destroying current lines of business. 

Learning Outcomes
  • Understand some of the more disruptive ways that APIs are changing customer relationships
  • Gain new mindsets and models to help navigate concerns about the impact of API and Cloud on established ways of doing business 


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