Shifting from 'cannibalization' to 'co-creation'
Cloud and API value models can sometimes be hard for businesses to integrate. Understandable concerns about internal competition or 'cannibalizing' existing revenue centers often result in resistance to new strategies. And intermediation and disintermediation of customer relationships by channels, partners, and solution providers can be hard to navigate. In this session, we'll discuss mindset shifts and new incentives that allow innovation without destroying current lines of business.