Designing Digital Value Propositions

New ways of thinking create new kinds of value


Digital value propositions are constructed differently than traditional asset- or service-based value propositions might be. Learn how to differentiate your digital offerings, personalize services through smart use of data, and stay true to organizational DNA while innovating.  

Learning Outcomes
  • Understand how data-centric business models work
  • Principles for Creating Exponential Value
  • Guidelines for creating Digital Value Propositions
  • Key Activities and Resources to Support Digital Value Propositions



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