API and Cloud Metaphors

Explaining new technologies and mindsets using familiar concepts


To create new value with Cloud and APIs, we, and subsequently our customers, need to have a basic level of Digital Fluency. In this session, we'll explore useful metaphors that can make it easier for business leaders, clients, and end-users to comprehend these exponential tools. 

Learning Outcomes
  • Be ready to help your customers and partners understand what APIs and Cloud really do
  • Gain new storytelling skills to explain how these tools provide value, without using technical language


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