Creating a Digital Narrative

Connecting your past and present to your digital future 


We have to update our thinking in order to be digital organizations. While it's easy to jump to our next actions, sometimes we're best served by asking the questions "Where did we come from? Who are we now? Where are we going?" A Digital Narrative helps us connect our analog mindsets, organizational DNA, and skills to our digital future—in a way that feels authentic and achievable for ourselves, our colleagues, and our customers. 

Learning Outcomes
  • Identify a shared purpose with customers, employees, investors, and the world at large
  • Articulate Organizational DNA to create a Path to Purpose
  • Determine the contributions and relationships in your ecosystem
  • Connect a digital narrative to brand, strategy and other decision areas


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