The landscape of 'martech' for modern, exponential brands
The needs of modern, exponential brands are far more complex than traditional brands. To earn loyalty and generate an emotional connection with customers, leading firms use a collection of marketing and engagement tools. These include Customer Relationship Management, websites incorporating user-generated content, social media management, personalization technologies, and advanced analytics. Learn how these technologies come together to enable exponential strategies.
'- Components of marketing stacks (Martech)- Social CRMs and social engagement tools - How to think about marketing and engagement technologies