How to Measure Network Effects
Incremental metrics track our progress towards known destinations, such as increased revenue, larger market share, or improved efficiency. But what if we're trying to measure progress towards an unknown destination, like creating new technologies, social networks, or other complex systems? Exponential metrics measure progress towards creating network effects, the force powering exponential change, and underlying critical technological and social trends. Learn how to distinguish between incremental and exponential metrics, when each is most important, and how to use exponential metrics to create accountability, get alignment, and prioritize investment.