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Guidebook

ORBIT

10X loyalty through Ongoing Relationships Beyond Individual Transactions.

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Multiplier Summary

Generate brand gravity to create Ongoing Relationships Beyond Individual Transactions.

Traditional models of marketing are outdated. The mindset of campaigns, targets and funnels is too linear for a non-linear world. We need a new way to think about marketing and brand engagement in the Digital Age.

ORBIT is a systematic approach to creating Ongoing Relationships Beyond Individual Transactions. Learn how to shift your marketing from Push to Pull:

Transaction to Relationships

Audience to Community

Consumer to Co-Creator

Loyalty to Gratitude

Promotion to Purpose

10x effect

10X loyalty through Ongoing Relationships Beyond Individual Transactions

Big idea

Embed transactions within relationships to transform loyalty into gratitude

How it works

Keep customers in your ORBIT by generating Brand Gravity based on trust, gratitude and reciprocity

Shift thinking from...

“Push”
Linear
Transactional
One-directional

Shift thinking to...

"Pull”
Reciprocal Conversational Multi-dimensional

10x results

Build meaningful, sustainable differentiation

Cut through the noise of traditional marketing

Grateful customers pull others into ORBIT

Chapters

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Digital Fluency

Upgrade to the Thinking, Data, Business Models, Tools and Skills of the Digital Era. 
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Thinking For A Digital Era

Transform your mindsets for the digital era.
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Thinking Styles

Discover the power of diverse thinking.
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Rethinking Remote

We have to shift our thinking for digital collaboration, not just our locations.
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Narrative

Transform audiences into co-creators by creating a powerful story based on Shared Purpose
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Platforms

Use platform thinking to activate network effects and create exponential results
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Principles

Develop principles for empowered decision-making across networked organizations
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