Causeit Guide to Digital Fluency
Traditional models of marketing are outdated. The mindset of campaigns, targets and funnels is too linear for a non-linear world. We need a new way to think about marketing and brand engagement in the Digital Age.
ORBIT is a systematic approach to creating Ongoing Relationships Beyond Individual Transactions. Learn how to shift your marketing from Push to Pull:
Transaction to Relationships
Audience to Community
Consumer to Co-Creator
Loyalty to Gratitude
Promotion to Purpose
10X loyalty through Ongoing Relationships Beyond Individual Transactions
Embed transactions within relationships to transform loyalty into gratitude
Keep customers in your ORBIT by generating Brand Gravity based on trust, gratitude and reciprocity
“Push”
Linear
Transactional
One-directional
"Pull”
Reciprocal Conversational Multi-dimensional
Build meaningful, sustainable differentiation
Cut through the noise of traditional marketing
Grateful customers pull others into ORBIT
