Little Data
Little Data
The Data Supply Chain

Specific data points about an individual. Common examples include location, time and duration of logins on various devices, shopping and purchase activity, or preference settings in apps.

Little data sometimes includes specialized tools that build a profile, called a social graph, that represents and organizes the many facets of a persons identity, behavior, and social networks.

I like what my iPhone can do with my little data, like the graphs in my health app that show my sleep patterns and exercise activity, but I'm not very comfortable with the idea of anyone else having access to that kind of detail about my life.