Informed Consent
Informed Consent
in
The Data Supply Chain

The ethical practice of taking steps to ensure that users know where and how their data will be used, and what this might mean for them in the future, before they give consent for that data to be collected.

Sure we have an end user license agreement that our users must accept before logging in, but since most people just click accept without reading the fine print I don't think we should count that as informed consent.