Feedback Loop
Feedback Loop
in
The Data Supply Chain

A mechanism by which a system uses the 'outputs' of its activities as 'inputs' that trigger changes in itself.  In a human context, this could be customer satisfaction data that is captured and used to guide product updates. A digital thermostat that uses sensor data to tell the heater or air conditioner when to turn off and on is an everyday example of an automated feedback loop.

We should include a feedback loop in our shopping app so it can make smarter product recommendations based on what a user has bought in the past.