Data Lake
Data Lake
in
The Data Supply Chain

A centralized repository containing large amounts of assorted data with the intention of storing it all in one place until you have a use for it. For example, Facebook's 'Social Graph' is a data lake that collects and cross-references all data generated by every user for future analysis.

We haven't fully built out our data analysis capabilities so we're just collecting everything in a data lake for now to make sure we don't dispose of data that might be useful later.